Ava Zhan, Earthwise Beauty + Pacific Northwest Essences: Potent and Healing Organic Beauty

I’m so honored to bring you a conversation today with someone who is frequently described as a “wizard” of skincare – Ava Zhan, of Earthwise Beauty and Pacific Northwest Essences. Ava’s decades of experience in herbalism, skincare formulation, aromatherapy, and her most recent focus on flower and gem essence healing/therapy is profoundly inspiring. Her luxury organic skincare products are exceptionally potent and healing, and once you dive into the brand you’ll find yourself not wanting to use anything else (this has been my experience and I’ve heard it echoed by many others!). In today’s conversation we cover: *How Ava initially became interested in skincare and herbalism (health food stores played a big role!) *Ava’s favorite ingredients and draw to the Brazilian Amazon *Essential oils DO have a place in skincare (and there is a lot of misinformation and misuse happening) *Beauty from the inside out and what topicals can and can’t do *Why Ava decided to pursue serious study of flower and gem essence healing after decades of studying various holistic therapies *Esoteric and “high vibrational” beauty – what does this really mean and how do we feel or know this aspect of a product? And much more. I could have talked to Ava all afternoon. I hope you feel moved to investigate these beautiful products. If you stay tuned to the end of the episode, I discuss some of my favorite Earthwise products so far, in advance of more extended video content I’m planning (including a video next month on the 5 oils/oilserums in Earthwise’s line, and a comprehensive Brand Review this autumn). Please enjoy!