ZC 55 - Building Brands with a Mission with Travis Zigler

Dr. Travis Zigler is an optometrist turn eCommerce entrepreneur. He talks with us about building a brand around a mission. His mission is to help 1,000,000 dry eye sufferers naturally by the year 2030.  We hear about his story going from an optometrist to a successful e-commerce entrepreneur.  You can find more about Travis's mission at eyelovethesun.com Helium10 is my favorite tool for Amazon sellers. I basically live and breathe Helium 10 (H10)! I use it for sales estimates, keyword research, keyword tracking, competition tracking, and so much more. If you want to try out H10 you can get 50% off your first month with coupon code ZONCON50. If you know you want to scale your business up and use H10 for the long run, use coupon code ZONCON10 for 10% off for life!! https://crushtrk.com/?a=1204&c=188&p=r&s1=  Book Choices  Traction by Gino Wickman  Ready Fire Aim by Kevin Triggs Profit First by Mike Michalowicz Double Double by Cameron Herold  Scale by Jeff Hoffman  Travis's one thing you can do is build your audience: Get to know your customer!