A History of Marketing

19 Episodes

1. Reflections and Lessons from the first months of ‘A History of Marketing’

   Published: 5/8/2025
2. T. Bettina Cornwell: The World of Sports Endorsements and Sponsorship-Linked Marketing

   Published: 5/1/2025
3. Gabriele Carboni: The Marketing Book Endorsed by Pope Francis, Italian History, and Impact Marketing

   Published: 4/24/2025
4. Mark Tadajewski: Myth Busting, Mind Reading, and Rethinking Marketing's Origin Story

   Published: 4/17/2025
5. Louis Stern: Marketing Channels, Power, and Conflict

   Published: 4/10/2025
6. George Day: Market Driven Strategies, “Where to Play and How to Win.”

   Published: 4/3/2025
7. Giana Eckhardt: The Origins of Branding in Imperial China

   Published: 3/27/2025
8. Sergio Zyman, Part 2: New Coke and "The End of Marketing as We Know It"

   Published: 3/20/2025
9. Sergio Zyman, Part 1: “The First Chief Marketing Officer”

   Published: 3/13/2025
10. Dr. Robert Cialdini: “The Godfather of Influence” on the Seven Principles of Persuasion in Marketing

    Published: 3/6/2025
11. Dr. V. Kumar: Marketing Research and the Data Revolution

    Published: 2/27/2025
12. Dr. Jagdish Sheth: Buyer Behavior and the Evolution of Marketing Theory

    Published: 2/20/2025
13. Shelley Spector: Early Public Relations & Pioneers Who Shaped the Field

    Published: 2/13/2025
14. Larry Tye on Edward Bernays: "The Father of Public Relations"

    Published: 2/6/2025
15. David Aaker: "The Father of Modern Branding"

    Published: 1/30/2025
16. Mark Tungate: Advertising History from Ancient Pompeii to Today

    Published: 1/23/2025
17. Guy Kawasaki: The Remarkable Rise of Evangelism Marketing

    Published: 1/21/2025
18. Dr. Philip Kotler: 'The Father of Modern Marketing'

    Published: 1/15/2025
19. Introducing: A History of Marketing

    Published: 1/13/2025