B2B Agility™ with Greg Kihlström
A podcast by The Agile Brand - Tuesdays
Categories:
27 Episodes
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#7: Building a high-performance B2B marketing team with Allison Breeding, Apptio, an IBM Company
Published: 3/26/2024 -
#6: Memorable B2B brands in a shifting demand gen landscape with Kristin Russel, CMO at Symplr
Published: 3/12/2024 -
#5: The importance of customer stories with Evan Huck, UserEvidence
Published: 2/27/2024 -
#4: B2B Brand Stories with Tiffany Grinstead, Nationwide Insurance
Published: 2/13/2024 -
#3: Team agility and AI maturity with Tommi Marsans, Verizon Business Group
Published: 1/30/2024 -
#2: Better Customer Journey Mapping with Percy Rose, Hewlett Packard Enterprise
Published: 1/16/2024 -
#1: B2C Expectations in a B2B World with Chris Costello, Amazon Business
Published: 12/20/2023
From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The show looks at B2B success in a variety of ways, all with a focus on the intersection of sales, marketing & technology. Guests will represent brands, consultancies, and platforms that enable B2B marketers to do their best work.