Behind the Scenes: Consumer Product Marketing

A podcast by Meredith Davis, Sharebird

Categories:

Business Technology

17 Episodes

  1. A Sneak(er) Peek into PMM with Amber Finlay, Senior Director of Product Marketing, SNKRS at Nike

    Published: 3/17/2022

  2. A Deep Dive on PMM Market Insights with Quizlet’s Director of Product Marketing, Caroline Walthall

    Published: 3/10/2022

  3. Maximizing Your PMM Resources with Katie Levinson, Head of Product Marketing at Handshake

    Published: 2/24/2022

  4. Building Product Marketing from the Ground Up with Mike Polner, Vice President, Marketing at Cameo

    Published: 2/17/2022

  5. The PMM Matchmakers with Jane Reynolds, Director of Product Marketing at OkCupid

    Published: 2/10/2022

  6. SoundCloud's Creator Economy with Ryan Goldman, Vice President of Marketing at Moloco

    Published: 2/3/2022

  7. Managing Multiple Product Launches with Eileen Reyes, Director of Product Marketing at Dropbox

    Published: 5/10/2021

  8. Membership Tiering Strategies with Jameelah Calhoun, Senior Director, Product Marketing at Audible

    Published: 5/3/2021

  9. Marketing Personalization with Lara McCaskill, Former Senior Manager, Product Marketing at Stitch Fix

    Published: 4/26/2021

  10. Launching a Social Good Campaign with Brianne Shally, Head of Product Marketing at Nextdoor

    Published: 4/19/2021

  11. Fertility Benefits, Family Planning and B2B2C Launches with Mansi Kothari, Director of Product Marketing at Maven Clinic

    Published: 4/12/2021

  12. Crypto Currency and the Launch of Coinbase Card with Adam Weigand, Group PMM Manager at Coinbase

    Published: 4/5/2021

  13. Modernizing Illustrator for iPad with Stephen Baloglu, Director of Product Marketing at Adobe

    Published: 3/29/2021

  14. Global Expansion with Nora Niebruegge Bowers, Director Product Marketing at Disney+

    Published: 3/22/2021

  15. The Launch of "Move What Matters" with Meg Donovan, former Global Director, Brand & Product Marketing at Uber

    Published: 3/15/2021

  16. The Secrets Behind Launching New Product Lines with Alex Chahin, Senior Director of Product Marketing at hims & hers

    Published: 3/8/2021

  17. Welcome to BTS: Consumer Product Marketing

    Published: 2/22/2021

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In each episode you’ll get a behind the scenes look at some of the most innovative product marketing campaigns at some of the world's best known companies and brands. We’ll hear from the product marketing leaders themselves about the triumphs, failures and insights found along the way- from the initial stages of customer research, to building product narratives and ultimately orchestrating some of the largest scale go-to-market campaigns.