398 Episodes

  1. Visibility Series | How Visual and Verbal Intersect With WYW Alumni Kelly Orourke

    Published: 5/12/2022
  2. Visibility Series | How to Write Epic Copy When You Feel Like You’re Not a *Good* Writer

    Published: 5/10/2022
  3. Visibility Series | 5 Traits That Stand Out Brands Have in Common

    Published: 5/5/2022
  4. Visibility Series | How “Making Sure It’s Perfect” Is Costing You Money

    Published: 5/3/2022
  5. What the Heck is a Brand Strategy and Why You Need One

    Published: 4/28/2022
  6. Myth Busting: You Need a Lot of Money to Build a Stand Out Brand

    Published: 4/26/2022
  7. The 7 Foundations to Building a Solid Business With Kaylene Langford

    Published: 4/21/2022
  8. Are You Making This Big Copy Mistake?

    Published: 4/19/2022
  9. What Your Brand Voice Is and What It Isn’t

    Published: 4/14/2022
  10. 5 Min Copy Tip: Cut the Words

    Published: 4/12/2022
  11. Want to Boost Your Engagement on Instagram? Click play! (Special Captionfetti BTS)

    Published: 4/5/2022
  12. How to Productivity Hack to Get More Mileage Out of 1 Caption Idea

    Published: 3/31/2022
  13. What to Do When You’ve Got a Copycat

    Published: 3/29/2022
  14. How to Humanise Your Brand and Your Copy to Convert More

    Published: 3/22/2022
  15. How to Navigate the World of Social Media During Uncertain Times

    Published: 3/15/2022
  16. How to Unsuck Your Content and Grab Your Audience’s Attention

    Published: 3/10/2022
  17. 3 Mindset Reframes if You’re a Perfectionist

    Published: 3/8/2022
  18. How a Beginner’s Mind will Help You Become an Expert

    Published: 3/3/2022
  19. Non-traditional Ways You Can Make the Most Out of That 1 Testimonial

    Published: 3/1/2022
  20. A Simple Copy Hack to Help You Boost Your Conversions

    Published: 2/24/2022

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A real talk no fluff podcast dedicated to helping brands stand out through copywriting, clever content marketing, and the understanding of consumer psychology. Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears weekly practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through their language and copywriting.