36 Episodes

  1. Finding Brandable Domain Names for Your New Business

    Published: 7/30/2018

  2. Naming a Tech Company - Six Steps to Branding Success

    Published: 7/16/2018

  3. Rebranding Your Non Profit Organization - 5 Steps to Success

    Published: 6/8/2018

  4. Naming a Financial Services Company - Tips & Techniques

    Published: 5/31/2018

  5. The Company Branding Process - 10 Steps to Success

    Published: 5/29/2018

  6. Brand Architecture: From Chaos to Clarity

    Published: 5/10/2018

  7. Company Naming Strategies - 8 Great Methods to the Madness

    Published: 4/27/2018

  8. Personal Branding - Real Life Tips from a Serial Entrepreneur

    Published: 4/27/2018

  9. Navigating the Trademark Jungle

    Published: 4/6/2018

  10. Authentic Branding - Aligning Your "What" with Your "Why"

    Published: 3/29/2018

  11. Reposition Your Brand to Boost Your Bottom Line

    Published: 3/23/2018

  12. Your brand is your promise! (What are you promising?)

    Published: 3/15/2018

  13. 5 Key Steps for a Successful Company Branding Process

    Published: 3/8/2018

  14. How much does it cost to brand a startup company?

    Published: 2/22/2018

  15. What do I need to brand my business?

    Published: 2/16/2018

  16. Got Brand? How Small Business Branding Pays Big Dividends

    Published: 2/8/2018

  17. Branding in the Age of Hysteria

    Published: 2/1/2018

  18. The 3 D's of Dominant Brands

    Published: 1/25/2018

  19. Rebranding vs. Repositioning - What Strategy Works Best

    Published: 1/5/2018

  20. The Company Rebranding Process - 4 Steps to Getting It Right

    Published: 12/22/2017

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"Brilliant Branding" with Phil Davis and Liz Hiemstra of Tungsten Branding, shines the spotlight, and provides valuable insights, into the most common, and frustrating company identity issues facing startups, entrepreneurs, consultants, and even established business owners. Topics address timely issues such as effective naming strategies, smart logo design, tips for trademarking, clear brand messaging, engaging social media and reputation management. We take a deep dive to uncover the "pivot point" of an organization, the "why" behind each business to help build a more clear, cohesive and compelling brand image. Guests will include authors, industry thought leaders, linguists, graphic designers, digital strategists and other experts to provide a holistic approach to building your brand. If you have ever struggled to explain or clarify your business, this show will supercharge your identity so you can outshine your competition.