108 Episodes

  1. Joe Tripodi | Lessons Learned From a Storied Marketing Career | Former CMO Coca-Cola, Mastercard

    Published: 3/18/2025

  2. Richard Sanderson | A Rapid Evolution in the Marketplace - The Spencer Stuart 2025 CMO Study

    Published: 3/11/2025

  3. ZRG Partners| The Top 5 Mistakes CEOs and Boards Make When Hiring CMOs| Kate Bullis and David Wiser

    Published: 3/4/2025

  4. Gary Briggs | Marketing Observations and Lessons Learned From the 24' Presidential Election | Part 2

    Published: 2/25/2025

  5. Gary Briggs | Marketing Observations and Lessons Learned From the 2024 Presidential Election

    Published: 2/18/2025

  6. Gabrielle Kessler | SVP Brand Experience, We Are Social | A Primer on Experiential Marketing

    Published: 2/11/2025

  7. Josh Golden | Vulnerability & Personal Branding - Two 2-Edged Swords | CMO Confidential

    Published: 2/4/2025

  8. Prof Daniel McCarthy | Door Dash and Food Delivery - The Case For Building a Subscription Model

    Published: 1/28/2025

  9. Kip Knight | Putting the Chief in CMO - Being Good at Marketing Isn't Enough | CMO Confidential

    Published: 1/21/2025

  10. Carilu Dietrich | B2B Marketing - 2024 The Year in Review + The Year Ahead | CMO Confidential

    Published: 1/14/2025

  11. Peter Fader | Wharton School | The Warby Parker Case - I Can See Clearly Now With My CLTV Glasses On

    Published: 1/6/2025

  12. McKinsey & A.N.A | Marketing - The Battle Between Believers & Non-Believers - Part 2 | Replay

    Published: 12/31/2024

  13. McKinsey & A.N.A | Marketing: The Battle Between Believers & Non Believers | Part 1

    Published: 12/24/2024

  14. Adam Brotman and Andy Sack | Forum 3 | It's a Bird! It's a Plane! Holy Shit, It's AI! Part 2

    Published: 12/17/2024

  15. Adam Brotman and Andy Sack | Forum 3| It's a Bird! It's a Plane! Holy Shit, It's AI!" Part 1

    Published: 12/9/2024

  16. Jon Davids | CEO, Influicity | The Synthetic Influencer - Should Brands Do It Themselves? |

    Published: 12/3/2024

  17. Jim Stengel | Former P&G CMO |A Top Marketer Riffs on What It Takes to be a Successful CMO

    Published: 11/26/2024

  18. Chris Andrew | CEO Scrunch AI | Is Your New Best Customer an AI BOT - Welcome to the New Frontier

    Published: 11/19/2024

  19. Tom Stein | Chairman, Stein IAS | The Inherent B2B Marketing Problem & What to Do About It

    Published: 11/12/2024

  20. Jason Radisson | New CMOs at the Inflection Point – Tips for the Hard Situations | CMO Confidential

    Published: 11/4/2024

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Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market?The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite.We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through.Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job.CMO Confidential is Presented by Props: www.props.co