108 Episodes

  1. Nancy Zwiers: Why Is Marketing Innovation So Freaking Hard?

    Published: 3/8/2023

  2. Paul Madera: What do Venture Capitalists Really Think About Marketing

    Published: 3/3/2023

  3. John "Ozzy" Osborn: What Your Agency Really Wants to Tell You But Won't

    Published: 2/22/2023

  4. Pat Mendelson: How Your Creative Team Really Wishes You'd Run A Meeting

    Published: 2/15/2023

  5. Jeff Culliton: How To Run An RFP Without Crushing Your Agencys Soul

    Published: 2/9/2023

  6. Jeff Serverts: Is The CMO Species Headed For Extinction?

    Published: 2/8/2023

  7. Carilu Dietrich: What It's Really Like in the B2B Start-Up World

    Published: 1/27/2023

  8. Kip Knight - Why The Short Shelf Life Of CMOs

    Published: 1/19/2023

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Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market?The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite.We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through.Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job.CMO Confidential is Presented by Props: www.props.co