Diary of a first-time CMO
A podcast by Cognism
68 Episodes
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Entry 25: Minimum viable product
Published: 2/8/2023 -
Entry 24: LinkedIn wins
Published: 2/8/2023 -
Entry 23: Cognism DNA
Published: 2/8/2023 -
Entry 22: Providing value
Published: 2/8/2023 -
Entry 21: Align your destinies
Published: 2/8/2023 -
Entry 20: Give yourself problems
Published: 2/8/2023 -
Lesson 2: The different languages of a CMO
Published: 2/8/2023 -
Entry 19: Marrying ideas and execution
Published: 2/8/2023 -
Entry 18: Tie yourself to revenue
Published: 2/8/2023 -
Entry 17: Let’s get it live
Published: 2/8/2023 -
Entry 16: Done is better than perfect
Published: 2/8/2023 -
Entry 15: Dream team
Published: 2/8/2023 -
Entry 14: Art and science
Published: 2/8/2023 -
Entry 13: The first 100 days
Published: 2/8/2023 -
Entry 12: Experiment, experiment, experiment
Published: 2/8/2023 -
Entry 11: Implementing a winning content strategy
Published: 2/8/2023 -
Entry 10: Cut the BS
Published: 2/8/2023 -
Entry 9: Day 1 and a marketing leader
Published: 2/8/2023 -
Entry 8: CMO of a startup
Published: 2/8/2023 -
Entry 7: Value customer loyalty
Published: 2/7/2023
The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!