Drive and Convert

127 Episodes

1. Episode 46: The Traffic Balancing Act

   Published: 12/8/2021
2. Episode 45: Why Brands Don't Invest In CRO (And What It's Costing Them)

   Published: 11/23/2021
3. Episode 44: How To Attract Customers This Holiday Season (2021 Edition)

   Published: 11/9/2021
4. Episode 43: Opting In To Optimization (Jon's New Book)

   Published: 10/26/2021
5. Episode 42: How To Make The Most Of Your Holiday Campaign

   Published: 9/28/2021
6. Episode 41: When (And How) To Invest In Search Engine Optimization

   Published: 9/14/2021
7. Episode 40: The Downside of Discounting (& What To Do Instead)

   Published: 8/31/2021
8. Episode 39: Chasing Bad Forecasts

   Published: 8/18/2021
9. Episode 38: iOS15 & Why CRO Is More Important Than Ever

   Published: 8/3/2021
10. Episode 37: Re-Directing Facebook Traffic

    Published: 7/20/2021
11. Episode 36: Overcoming Channel Conflict

    Published: 7/6/2021
12. Episode 35: Text Ads on Google

    Published: 6/22/2021
13. Episode 34: Common Objections to CRO

    Published: 6/8/2021
14. Episode 33: Shiny New Traffic Sources

    Published: 5/25/2021
15. Episode 32: Writing Product Descriptions That Convert

    Published: 5/11/2021
16. Episode 31: On-Site SEO & Its Value to SEM

    Published: 4/27/2021
17. Episode 30: Data at Each Stage of your Company

    Published: 4/13/2021
18. Episode 29: How to Compete Online with a Small Budget

    Published: 3/30/2021
19. Episode 28: Traffic & CRO--A Match Made in Heaven

    Published: 3/16/2021
20. Episode 27: Capitalizing on 2020 to Push for More in 2021

    Published: 3/2/2021