Ecommerce Playbook: Numbers, Struggles & Growth

A podcast by The Ecommerce Playbook

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220 Episodes

  1. Email: Not Just a Retention Play

    Published: 2/6/2024
  2. Growing Profitability ft. Cherene Aubert of ILIA Beauty

    Published: 2/1/2024
  3. How to Forecast Email Revenue [PREVIEW]: Tactics with Luke #7

    Published: 1/31/2024
  4. Top of Funnel is A Scam: A Nuanced, Thoughtful Take

    Published: 1/30/2024
  5. Growing Profitability ft. Dave Huffman of Ancestral Supplements

    Published: 1/25/2024
  6. Tactics with Taylor #6: Where Do I Spend My Ad Dollars? [PREVIEW]

    Published: 1/24/2024
  7. Which Brands Will Win in 2024? w/Luke Austin

    Published: 1/23/2024
  8. Growing Profitability ft. Dave Rekuc of Bambu Earth

    Published: 1/18/2024
  9. How to Survive a Revenue Valley [PREVIEW]: Tactics with Taylor #5

    Published: 1/17/2024
  10. Ecommerce Ins and Outs for 2024

    Published: 1/11/2024
  11. 5 Predictions for 2024

    Published: 1/4/2024
  12. Tactics with Taylor #3: How to Use LTV In Your Ecommerce Strategy [PREVIEW]

    Published: 12/21/2023
  13. The Prophit System, Part 5: Executing Against the Plan

    Published: 12/21/2023
  14. The Prophit System, Part 4: Building A Channel Specific Media Plan

    Published: 12/14/2023
  15. Tactics with Taylor #3: How to Use LTV In Your Ecommerce Strategy [PREVIEW]

    Published: 12/7/2023
  16. The Prophit System, Part 3: Building a Creative System to Accomplish a Financial Goal

    Published: 12/7/2023
  17. BFCM 2023 Recap

    Published: 11/30/2023
  18. Tactics with Taylor #2: How to Connect Creative Needs and Finance [PREVIEW]

    Published: 11/29/2023
  19. Black Friday Q&A w/Taylor (PREVIEW)

    Published: 11/24/2023
  20. The Prophit System, Part 2: Model The Possibilities And Choose Your Path

    Published: 11/16/2023

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2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.