esm² - The Podcast for Experienced Social Media Marketers

A podcast by Iconosquare

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29 Episodes

  1. Tutorial: How to grow your Instagram organically

    Published: 4/7/2021
  2. "The Importance of Brand Storytelling on Social Media" - Meg Coffey from Coffey & Tea

    Published: 4/1/2021
  3. Tutorial: How to Improve your Instagram Engagement Rate

    Published: 11/26/2020
  4. "Observing the new social media trends of college students" - Andrea Estey from UVM (Part 2 of 2)

    Published: 11/23/2020
  5. "Managing a university's social media presence" - Andrea Estey from UVM (Part 1 of 2)

    Published: 11/23/2020
  6. Best Time to post on TikTok

    Published: 11/19/2020
  7. "What not to post as a brand on social media" - Geoff Faber from Syatt Media (Part 2 of 2)

    Published: 11/10/2020
  8. "Where to be (and where not to be) on social media" - Geoff Faber from Syatt Media (Part 1 of 2)

    Published: 10/18/2020
  9. "Extreme social media management" - Jessica Horn from Horn Media

    Published: 10/14/2020

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esm² shows you what social media doesn't: the strategies and hidden techniques of the people working behind the scenes of the shiny Instagram Stories, Facebook posts or LinkedIn updates. Ever wondered how influencers and brands produce and share the quality content that we get inspiration from anytime we scroll down our personalized feeds? I am Emily from Iconosquare (a social media analytics platform) and I interview top brands, renowned influencers, and humble agencies doing the all legwork with one goal in mind: to understand what happens backstage of their social media strategies. Patagonia, Mike Horn, Sea Shepherd, Wix, UCLA, FC Barcelona... Their social media managers, CMOs, or acquisition specialists share their day-to-day organization, learnings, and goals with me. With one single motto that I share with them producing this podcast: to ultimately resonate with their communities. Tune in with me for exclusive, valuable stories, every time! Hosted by Ausha. See ausha.co/privacy-policy for more information.