Exit Five: B2B Marketing with Dave Gerhardt

137 Episodes

1. #116: Career | Do you really want to be CMO? Returning from Parental Leave, What's working in B2B marketing today (with Amanda Natividad)

   Published: 2/4/2024
2. #115: AI | Betting on AI in B2B Marketing (with Paul Roetzer, Founder, Marketing AI Institute)

   Published: 1/29/2024
3. #114: Content | Mastering Short Form Video and Social Media (with Alex Minor)

   Published: 1/23/2024
4. #113: ABM | Account-Based Marketing (with Hillary Carpio, Head of ABM at Snowflake)

   Published: 1/19/2024
5. #112: Marketing Leadership | HubSpot CMO Kipp Bodnar on The Path to CMO, Evolving HubSpot's Marketing, and Predictions for 2024

   Published: 1/16/2024
6. #111: Content | Podcasting Strategy for B2B - Do podcasts work? How do you measure ROI? (with Ian Faison, CEO of Caspian Studios)

   Published: 1/8/2024
7. #110: Community | What Does B2B Community Building Look Like? With Stories from Exit Five, Zapier and Zendesk

   Published: 1/3/2024
8. #109: Marketing Leadership | Starting an Agency, Growing Exit Five, and How to Be a Great VP of Marketing in B2B SaaS (with John Short, CEO, Compound Growth)

   Published: 12/26/2023
9. #108: Content | The Role of Content Operations, Treating Content Like a Product, and Optimizing for the SERPs (with Janine Anderson, Content Operations Manager at Zapier)

   Published: 12/19/2023
10. #107: Marketing Leadership | Taking a New VP of Marketing Role, When to Optimize for Learning, and Personal LinkedIn Strategy (with Amrita Mathur, VP Marketing, ClickUp)

    Published: 12/15/2023
11. #106: Why I Hired a COO for Exit Five, Welcome Dan Murphy, Stories from Working Together in B2B Marketing

    Published: 12/8/2023
12. #105: Content | 100% Organic Marketing Strategies, How Three Marketers Use Content To Drive Revenue

    Published: 12/5/2023
13. #104: SEO Questions Answered, Blogging, and The Right Way To Use AI For SEO

    Published: 11/28/2023
14. #103: B2B Marketing at Strava with Jonny Ross

    Published: 11/17/2023
15. #102: Partner Marketing at Zapier (with Miranda Babbitt)

    Published: 11/11/2023
16. #101: Creating a Value Prop, Fixing Your Website Messaging, and Positioning Lessons from 100 B2B SaaS Startups (with Anthony Pierri, Fletch PMM)

    Published: 10/31/2023
17. #100: Dave and Friends (feat. Kaylee Edmondson, Lashay Lewis, Tas Bober, Tim Davidson)

    Published: 10/31/2023
18. #99: Why Partner Marketing Is So Hot Right Now, ABM Tactics, and $100k+ Salaries (with John Short, Founder & CEO Compound Growth Marketing)

    Published: 10/19/2023
19. #98: The Role of Digital Marketing, B2B Website Mistakes, and How to Grow Your Salary as an Employee (with Tas Bober)

    Published: 10/12/2023
20. #97: April Dunford - Positioning, Differentiation, Lessons from 200+ B2B Sales Pitches, and How To Do It Right

    Published: 10/3/2023