FINITE: B2B Marketing Podcast for Tech, Software & SaaS

146 Episodes

1. #146 - All roads lead to product marketing, with Priya Gill, VP Product Marketing, Web Strategy & Global Experience at SurveyMonkey

   Published: 3/25/2024
2. #145 - Career growth secrets with a CMO with Allison MacLeod, CMO at Flywire

   Published: 2/26/2024
3. #144 - Aligning with sales for full-funnel attribution with Mitali Israni, Marketing Director at Medallia

   Published: 2/12/2024
4. #143 - Product-led growth vs brand with Nicola Hamilton, VP Marketing Brand and Communications at GoCardless

   Published: 1/8/2024
5. #142 - What customer-centricity actually means with Simeon Lando, CMO at FORM3

   Published: 12/18/2023
6. #141 Your ideal marketing team structure with Eric Thum, Head of Marketing at VTS

   Published: 12/4/2023
7. #140 Why Chief Marketing Officers should be left in 2023 with Jennifer Griffin Smith, Chief Market Officer at Acquia

   Published: 11/20/2023
8. #139 - The changing shape of SEO with Erika Varangouli, Head of SEO Branding at Semrush

   Published: 10/31/2023
9. #138 - B2C marketing for B2B Enterprise Audiences with Nathan Rawlins, CMO at Lucid Software

   Published: 10/2/2023
10. #137 - Marketing to audiences who hate marketing with Davor Kolenc, Head of Growth at Treblle

    Published: 9/18/2023
11. #136 - Is your SaaS product ready to be a platform? With David Burnand, CMO at Staffbase

    Published: 9/11/2023
12. #135 - How to prepare for AI in the workplace with Rob McCargow, Technology Impact Leader at PwC

    Published: 9/4/2023
13. #134 - Marketing an AI product with Ben Slater, SVP Marketing at Beamery

    Published: 8/28/2023
14. #133 - Building trust with wary B2B audiences with Philipp Blankenagel, VP Marketing and Communications at re:cap

    Published: 8/21/2023
15. #132 - Marketing strategies in high-pressure environments with Edgar Rouwenhorst, ex CMO at Mollie, iZettle and Superb

    Published: 8/7/2023
16. #131 - How marketing should influence product development with Stephanie Steggehuis, Chief of Growth at Compleye

    Published: 7/31/2023
17. #130 - Unexpected, growth-boosting B2B tactics with Chris Cunningham, Head of Influencer Marketing at ClickUp

    Published: 7/17/2023
18. #129 - Creating buzz for B2B events with Cordula Pfluegl, Marketing Director at TNW

    Published: 7/10/2023
19. #128 - The future of search in B2B marketing with Kate Cox, CMO at BrightBid

    Published: 6/26/2023
20. #127 - How to utilise ABM roundtables for B2B SaaS growth with Sarah McCredie, Director of Product Marketing at Recurly

    Published: 6/12/2023