240 Episodes

  1. Deep Dive on Clay, Analyzing Marketing Data with Deepseek, Sales Data in Multi-Touch Attribution - Yes/No?

    Published: 2/3/2025

  2. 2025 GTM Predictions, AI Email Personalization Worth It?, What is "Good Enough" Data Quality

    Published: 1/20/2025

  3. BI Tools Making GTM Data Issues Worse?!, Incrementality Reporting for B2B, 5 Qs on Our Custom Object

    Published: 12/16/2024

  4. Demo of CS2's Custom Object Funnel Tracking, Live Call from an AI SDR, When to Buy an ABM Platform

    Published: 12/2/2024

  5. AI is Taking SDR Jobs, "Founder Brand" For Everyone?, Nurtures Are Dead (Or Are They?)

    Published: 11/11/2024

  6. Is Attribution data divisive? Can you measure EVERYTHING? Is the term “funnel” dead?

    Published: 10/28/2024

  7. Escalating Ops Complexity, Linkedin Beef GTM Strategy?, When To Create SFDC Opportunities

    Published: 10/14/2024

  8. Breaking Down Funnel Attribution vs. Multi-Touch Attribution

    Published: 9/30/2024

  9. Optimizing GTM Operations | RevOps Champions Podcast

    Published: 9/23/2024

  10. Unifying Your GTM Data (Across Different GTM Motions)

    Published: 9/3/2024

  11. UTM Mistakes, Funnel Custom Object Learnings, Ops Leadership Comms Advice

    Published: 8/19/2024

  12. A Primer on GTM Operations | Crissy On The Founder-Led Marketing Show

    Published: 8/12/2024

  13. Why CMOs/CROs Need to Focus on GTM Operations (5 Reasons)

    Published: 8/5/2024

  14. Should You Build A Person Funnel Before an Account Funnel?

    Published: 7/29/2024

  15. ABM or Account-Based Ops, New Outbound/AI Tech, What is GTM Operations?

    Published: 7/22/2024

  16. Tracking the entire GTM funnel end-to-end | RevOps Lab Podcast

    Published: 7/8/2024

  17. Your Hubspot or Marketo Needs a Centralized Lead Management Process

    Published: 6/24/2024

  18. A Scalable Solution to B2B Funnel Tracking | RevOps FM w/ Justin Norris

    Published: 6/17/2024

  19. Structuring Revenue Architecture for Successful B2B Marketing Campaigns | Demand Collective Podcast

    Published: 6/3/2024

  20. Deep Dive into Attribution | Attribution Time Podcast

    Published: 5/20/2024

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Welcome to the Revenue Growth Architects podcast. The ultimate resource for GTM operators, strategists, and leaders to learn the strategy and execution secrets that CS2 agency delivers to their fast-growing B2B tech clients. Our episodes dive into every facet of GTM strategy, execution, technology, and analytics to equip you with the tools to win. Our practical step-by-step guidance, forward-thinking strategy, and thought-provoking interviews will help you unlock the full potential of your company's revenue growth.