Google Marketing Platform Academy Podcast

11 Episodes

1. Découvrez Custom Bidding et les stratégies a l'attention

   Published: 9/27/2024
2. Unlock the secrets of Custom Bidding and Attention-based Strategies

   Published: 9/27/2024
3. Talking AI, Episode 3: How marketers are navigating the rise of generative AI

   Published: 2/27/2024
4. How Attribution, Experiments and MMM are the future of media effectiveness measurement

   Published: 12/13/2023
5. Talking AI, Episode 2: How predictive AI is supercharging bidding strategies

   Published: 10/9/2023
6. Uncover Display & Video 360 capabilities to gain operational and media efficiency

   Published: 8/28/2023
7. Unleashing the power of GA4 Reporting: Insights, Surfaces and Best Practices

   Published: 7/4/2023
8. GMP Partner Podcast - Talking AI: How a deeper language understanding is transforming broad match

   Published: 5/18/2023
9. GMP Partner Podcast: Transforming your business with GA4

   Published: 10/17/2022
10. GMP Partner Podcast - Boost the accuracy of your conversion measurement with Enhanced Conversions

    Published: 7/12/2022
11. Google Marketing Platform Podcast - Measure up with Google Analytics 4 in 2022

    Published: 3/20/2022