Growth Colony: APAC's B2B Growth Podcast
A podcast by xGrowth - Wednesdays
260 Episodes
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Managing Your Brand Through a Merger or Acquisition
Published: 4/3/2024 -
2024 State of ABM in APAC: Live Q&A and Insights Unveiled
Published: 3/25/2024 -
Acquiring Enterprise & Moving Up Market with Marc Washbourne
Published: 3/20/2024 -
Unlocking Company Growth in the B2B Landscape with Sean Ellis
Published: 3/18/2024 -
How Thryv Created Its Highest Performing Acquisition Channel
Published: 3/6/2024 -
Why Marketers Should Take on the Chief Revenue Officer Role
Published: 2/21/2024 -
What You Need to Know About AI & Influencer Marketing
Published: 2/7/2024 -
LinkedIn's B2B Benchmarking, KitKat's AI Ad & NPS for Retention
Published: 2/5/2024 -
Stop Being Just a Data-Driven Marketer
Published: 1/24/2024 -
The Journey of NAB’s Marketing Technology Transformation
Published: 1/10/2024 -
Rebroadcast | EP #157 Jenna Pipchuk: The Unified Commercial Engine: The Gold Standard of Sales & Marketing Alignment
Published: 1/3/2024 -
Rebroadcast | EP #164 Imogen Broomhead: How ServiceNow Uses Executive Briefing Centres to Grow Relationships with C-level Clients
Published: 1/1/2024 -
Rebroadcast | EP #170 Ed Breault: How to Use ChatGPT in Your B2B Marketing Strategy
Published: 12/27/2023 -
Rebroadcast | EP #154 Mark McInnes: How to Optimise Your Sales Outreach Sequence
Published: 12/25/2023 -
State of ABM in APAC, First-Party vs Third-Party Data, and Marketing Advice for 2024
Published: 12/21/2023 -
Essential Elements of an ABM Tech Stack
Published: 12/18/2023 -
How to Navigate your ABM Account Selection
Published: 12/13/2023 -
Invest in Trust by Being Transparent
Published: 12/6/2023 -
Creating Authentic Impact with Purpose-Driven Marketing
Published: 11/29/2023 -
Hubspot makes a purchase, Optus has an outage, and LinkedIn launches an AI job seeker coach
Published: 11/22/2023
We chat with B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between. In each episode we dive deep into B2B topics including account-based marketing (ABM), demand generation, lead nurturing, sales and marketing alignment, automation, content marketing, marketing leadership and many more! Hosted by Shahin Hoda Produced by Shahin Hoda, Alexander Hipwell & Allysa Maywald from xGrowth.