Growth Masterminds: mobile growth podcast

139 Episodes

1. Privacy safe post-ATT behavioral targeting?!?

   Published: 2/15/2024
2. Making mobile games work (yeah, someone wrote the book on it)

   Published: 2/14/2024
3. RTB vs manual: BOTH needed for max admon $$$

   Published: 2/8/2024
4. No more app store tax? How to legally & safely skip IAP platform tax on Google Play & App Store

   Published: 1/31/2024
5. How AllTrails won 2023 iPhone app of the year

   Published: 1/23/2024
6. AI in user acquisition: where can AI help marketers most?

   Published: 1/15/2024
7. Growing a super-app in India organically and offline: GenWise

   Published: 1/8/2024
8. Lucas Moscon on admon (and ... can admon save subscription apps?)

   Published: 12/29/2023
9. CTV ads: where CTV fits in your user acquisition strategy

   Published: 12/15/2023
10. Play games to save the planet? How to boost engagement & retention ... while doing good

    Published: 12/9/2023
11. Product marketing managers OR user acquisition managers: Rovio VP Marketing Luis de la Camara

    Published: 12/1/2023
12. Pepsi's chief strategy & transformation officer on mobile, strategy, knowing your customers, and generative AI

    Published: 11/27/2023
13. Making SKAN work in the wild: multiple verticals & monetization models

    Published: 11/20/2023
14. Can we bring $350 billion in brand ad spend to mobile games?

    Published: 11/11/2023
15. From the first banner ad ever to generative AI in adtech: chatting with Data Axel's Tom Zawacki

    Published: 11/3/2023
16. What can we learn from 24 trillion in-app ad bid requests?

    Published: 10/23/2023
17. Free: ad monetization insights in your MMP dashboard

    Published: 10/16/2023
18. The 15 worst user acquisition mistakes: what a UA manager learned from 15 million Euros in ad spend

    Published: 10/6/2023
19. Privacy Sandbox #2 ... impact, timing, data you get, new stuff

    Published: 9/28/2023
20. Using generative AI to turbocharge your ad creatives

    Published: 9/20/2023