99 Episodes

  1. The power of purpose-driven storytelling with Marie Claire’s Editor, Georgie Abay | Ep 100

    Published: 7/15/2024
  2. How The Points Whisperer hacked his own PR without ever sending a pitch | Ep 99

    Published: 6/26/2024
  3. How to get your beauty and lifestyle brand featured in the media with Sarah Tarca and Sherine Youssef | Ep 98

    Published: 6/19/2024
  4. How to get featured in the Australian Financial Review, the most-read premium business masthead in the country | Ep 97

    Published: 6/12/2024
  5. How to craft the perfect subject line with Mamamia’s Contributor and Page editor, Polly Taylor | Ep 96

    Published: 5/22/2024
  6. How to ignite change and amplify social issues by pitching to the media | Ep 95

    Published: 5/12/2024
  7. How to get your brand featured in Forbes Australia’s News and Life section | Ep 94

    Published: 5/1/2024
  8. How to tap into the highly engaged audience of Women’s Agenda with Editor-in-chief, Tarla Lambert | Ep 93

    Published: 4/24/2024
  9. How Kic’s PR strategy contributed towards a 100% increase in revenue with PR & Communications Manager Nicole Maycroft | Ep 92

    Published: 4/3/2024
  10. Big Ideas Miniseries | How authority and influence generated impact (and millions) for founder of Australian Birth Stories, Sophie Walker | Ep 91

    Published: 2/25/2024
  11. Big Ideas Miniseries | How to get your big ideas in The CEO Magazine and reach 13+ million C-suite decision makers and founders | Ep 90

    Published: 2/13/2024
  12. Big Ideas Miniseries | Decoding the blueprint of expert commentary and opinion editorial to get your cause in the spotlight | Ep 89

    Published: 2/1/2024
  13. Big Ideas Miniseries | The five step process to get your idea from basic b%$ch to media ready | Ep 88

    Published: 1/25/2024
  14. Big Ideas Miniseries | The trick that industry leaders don’t want you to know | Ep 87

    Published: 1/22/2024
  15. Singapore Series | Behind the scenes with Grace Ma on how to excel at Restaurant PR | Ep 86

    Published: 11/9/2023
  16. The power of PR to convert sales and investment with Great Wrap’s head of PR and Communications | Ep 85

    Published: 11/7/2023
  17. How to pitch and win a feature in Daily Mail’s FEMAIL pages | Ep 84

    Published: 10/27/2023
  18. How to leverage B Corp and social values for PR with Luke Dean-Weymark of Compass Studio | Ep 83

    Published: 10/18/2023
  19. How to pitch to the Australian Financial Review Fashion section with Lauren Sams | Ep 82

    Published: 9/20/2023
  20. How to pitch to My Daily Business podcast with Fiona Killackey | Ep 81

    Published: 9/11/2023

1 / 5

Learning how to DIY your PR is the growth hack every small business owner needs - this podcast will teach you everything you need to know to get your business and yourself authentically featured in the most impactful publications. Publicity, PR, media relations, call it what you like. Odette Barry shares conversations with some of her favourite publicists, journalists, editors, presenters and producers about the often misunderstood industry of public relations. So whether you’re a small business owner learning how to DIY your PR, a publicist looking to deepen your knowledge, or an aspiring publicist striving to gain new skills and understand the media landscape, this podcast offers personal insights and stories, practical tips to improve your pitching and step-by-step guidance to secure headline news. If you have any questions about how to DIY your PR and win your own publicity - shoot me a DM over on LinkedIn or Instagram. https://www.instagram.com/odetteandco/ https://www.linkedin.com/in/odette-barry/