Higher Ed Storytelling University

84 Episodes

1. #84 - How to Manage 300+ Marketing Staff at a Large University w/ Heather Macbain from University of Edinburgh

   Published: 3/26/2025
2. #83 - Paid Ads for Higher Ed - What Works and What Doesn’t w/ Kathleen Barth from 3 Enrollment Marketing

   Published: 3/12/2025
3. #82 - Should You Bring Video In-House or Outsource? Pros and Cons w/ John Azoni

   Published: 2/26/2025
4. #81 - How to Grow on Youtube - Strategies for Higher Education w/ Matt Hames from 3 Enrollment Marketing

   Published: 2/12/2025
5. #80 - Best Higher Ed Video Tips for 2025 (Wrong Answers Only)

   Published: 1/29/2025
6. #79 - How to Tell Sensitive Marketing Stories Without Causing Harm – A Trauma Specialist’s Perspective w/ Laura Azoni, LMSW

   Published: 1/15/2025
7. #78 - University of Limerick’s Award-Winning Storytelling Campaign, and Student-Led TikTok Content Engine w/ Michelle Mc Mahon

   Published: 12/11/2024
8. #77 - Building BGSU’s Marketing Powerhouse: Inside Amy West’s Winning Team

   Published: 11/27/2024
9. #76 - How To Do Epic Content Marketing for Higher Education w/ Brian Piper

   Published: 11/13/2024
10. #75 - The New Rules of Higher Ed Content Marketing for Gen Z: Insights from Dr. Meghan Grace

    Published: 10/30/2024
11. #74 - How To Avoid 3 Common Branding Blunders for Community Colleges w/ Alana Villemez

    Published: 10/16/2024
12. #73 - Storytelling Insights from The Personal Journey of Maria Kuntz from University of Colorado, Boulder

    Published: 10/2/2024
13. #72 - Conservative, Liberal, or Moderate: Positioning Your College’s Video Content in a Polarized World w/ Jarrett Smith from Echo Delta

    Published: 9/18/2024
14. #71 - Differentiating Your College or University in a Sea of Sameness w/ Suzan Brinker from Viv Higher Education

    Published: 9/4/2024
15. #70 - Transform your college’s email newsletters - Insights from Mailed It! Co-Authors, Ashley Budd and Dayana Kibilds

    Published: 8/21/2024
16. #69 - What’s Trending with BGSU’s Remarkable Short-Form Video Strategy Feat. Social Media Manager, Brianna Blackburn

    Published: 8/7/2024
17. #68 - The Top of Funnel Drought in Higher Ed

    Published: 7/10/2024
18. #67 - Student-Led UGC and Building a Dynamic Video Content Creation Team w/ Andy Murphy from Siena College

    Published: 6/26/2024
19. #66 - Empowering Faculty to Build Their Personal Brands w/ Dr. Sheena Howard

    Published: 6/12/2024
20. #65 - Higher ed, this is why you’re not growing on social media

    Published: 5/29/2024