Higher Ed Storytelling University

84 Episodes

1. #24 - Social Media Strategies, PR and Testing Your Messaging w/ Bill Zimmerman, Advertising and PR Lecturer at Penn State University

   Published: 6/14/2023
2. #23 - The Future of Higher Ed Marketing in the Metaverse with Brian Piper, co-author of Epic Content Marketing 2nd Edition.

   Published: 6/7/2023
3. #22 - A New Way to Find Student Success Stories At Your College/University w/ Seth Odell from Kanahoma

   Published: 6/1/2023
4. #21 - Pioneering New Pathways in Higher Ed Social Media Marketing With Andrew Cassel of Middlebury College

   Published: 5/9/2023
5. #20 - The Insane Reach of Short Form Vertical Videos In Higher Ed Marketing

   Published: 5/3/2023
6. #19 - How to Differentiate Your College or University by Dramatically Clarifying and Simplifying Your Message

   Published: 4/26/2023
7. #18 - Fundraising: How Storytelling Helped Achieve a Single Gift of $27.1 Million - and More With Tammy Zonker of Fundraising Transformed

   Published: 4/11/2023
8. #17 - How Harvard Business School Went Viral With a Simple Video That Any College Can Replicate - w/ Raffi Der Simonian

   Published: 3/21/2023
9. #16 - Behind The Scenes of Purdue's Remarkable Storytelling Strategy With Senior Creative Director, Emily Richwine

   Published: 3/15/2023
10. #15 - Attract New Passionate Students Through Social Media with Hannah Acosta of Ugly Mug Marketing

    Published: 3/8/2023
11. #14 - Brand Storytelling, Messaging, and Wisdom on Starting a Podcast For Your College w/ Ross Romano of September Strategies

    Published: 3/1/2023
12. #13 - This Nonprofit's Unusual Storytelling Strategy Will Make You Rethink The Value Your College Puts On Print

    Published: 2/22/2023
13. #12 - Running Low On Content Ideas For Your College Marketing? Get Ready To Dominate Social Media Anyway With Content Repurposing Featuring Guest Justin Simon

    Published: 2/15/2023
14. #11 - "We Need a Billboard Because Our Competitors Have One" - How To Combat This and Other Frustrating Truths About Higher Ed Marketing In 2023

    Published: 2/8/2023
15. #10 - The Enrollment Cliff, Clarifying Your Message and Leading With Storytelling - With Dr. Carrie Phillips, CMO at University of Arkansas - Little Rock

    Published: 1/23/2023
16. #9 - Making Content Creation Less Stressful, Repurposing Content, and Finding Your Voice on Linkedin with Andy Owen from Techsmith

    Published: 1/5/2023
17. #8 - Getting Clear On Your Target Audience and Maximizing Content That Speaks Directly To Them, With Jay Kruger of Walsh College

    Published: 12/16/2022
18. #7 - The biggest marketing mistake you're probably making - Assuming what will resonate with students

    Published: 12/8/2022
19. #6 - How to create student testimonials that captivate and inspire action

    Published: 11/8/2022
20. #5 - Building better bridges - Creating content that makes it easy for students to choose your college or university over others

    Published: 9/26/2022