How to Grow a CMO

46 Episodes

1. Building teams with the right mentality | Aruna Ravichandran | CMO, Webex by Cisco 

   Published: 10/2/2024
2. The importance of curiosity and collaboration | Unnikrishnan KP | CMO, Palo Alto Networks 

   Published: 9/18/2024
3. Remembering the ‘why’ of marketing | Claire Hockin | CMO, Splunk

   Published: 9/4/2024
4. The importance of effective partner marketing | Kelly Hopping | CMO, Demandbase 

   Published: 8/14/2024
5. Creating an emotional connection in B2B marketing | Kevin Sellers | CMO, Ping Identity 

   Published: 7/31/2024
6. The importance of collaboration in marketing | Amy Heidersbach | CMO, DHI Group

   Published: 7/18/2024
7. The gradual journey to your North Star | Brett Hannath | CMO, Intel 

   Published: 7/3/2024
8. Driving efficiency and effectiveness in marketing | Paula Darvell | CMO, formerly of Snow Software

   Published: 6/20/2024
9. The CMO as steward of the customer | Chris Kozup | Darktrace

   Published: 6/5/2024
10. The importance of software | Kirsten Cox | ServiceNow

    Published: 5/22/2024
11. Having the right conversations with customers | Gil Rosen | Amdocs

    Published: 5/8/2024
12. Coherence over consistency | Clara Lee | Neste 

    Published: 4/24/2024
13. How to stand out from the AI 'blandscape'  - with Salesforce, Thomson Reuters and Rascal Ventures

    Published: 3/27/2024
14. Going public and the importance of diverse teams, with Steve Daheb

    Published: 11/1/2023
15. The importance of prioritising resources, with Eric Glass

    Published: 10/18/2023
16. The relationship between brand and demand, with Heather Dodgers-Rubash

    Published: 10/4/2023
17. The virtues of democratising information, with Evelina Amanatidou

    Published: 9/6/2023
18. Finding opportunity in frugality, with Sandy Mallik

    Published: 8/23/2023
19. The art of doing more, with less, with Margaret Franco

    Published: 8/9/2023
20. How curiosity makes you a better marketer, with Lisa Campbell

    Published: 7/26/2023