Key Account Management (KAM)

10 Episodes

1. 10. Competitive Strategy

   Published: 3/15/2019
2. 9. Differences between selling and Account Management

   Published: 3/15/2019
3. 8. Measuring KAM

   Published: 3/15/2019
4. 1. Start at the Very Beginning – What is Key Account Management?

   Published: 10/5/2018
5. 2. Key Account Failures – if we are so good how can it go so wrong?

   Published: 10/5/2018
6. 3. Key Account Successes – turning difficulties into successes – how to get it right?

   Published: 10/5/2018
7. 4. The Highly Successful Account Manager – how do we recognise one?

   Published: 10/5/2018
8. 5. The Highly Successful Account Manager – what do you have to do? – part one

   Published: 10/5/2018
9. 6. The Highly Successful Account Manager – what do you have to do? – part two

   Published: 10/5/2018
10. 7. Levels of Key Account Relationship

    Published: 10/5/2018