32 Episodes

  1. Marketing to the Luxury Consumer

    Published: 1/1/2025

  2. Marketing to the Solo Female Traveller

    Published: 12/25/2024

  3. Tour & Activities: 15 Years From Now

    Published: 12/18/2024

  4. The Psychology of Consumer Behaviour in Marketing

    Published: 12/11/2024

  5. Establish Balanced Revenue Streams for a Thriving, Secure Tour Business

    Published: 12/4/2024

  6. Dealing with Negative Reviews

    Published: 11/27/2024

  7. What Some Agencies Won't Tell You

    Published: 11/20/2024

  8. Boom to Balance, Navigating the Travel Slowdown

    Published: 11/13/2024

  9. What Really is a Brand?

    Published: 11/6/2024

  10. The Art of Turning Lookers into Bookers

    Published: 10/30/2024

  11. Become a Media Company First

    Published: 10/23/2024

  12. The Real Cost of Managing Your Own Marketing

    Published: 10/16/2024

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The Tourism Marketing Agency launches a new podcast that discusses key marketing advice and techniques based on Chris Torres' upcoming book, Lookers into Bookers: The Tourism Marketing Blueprint. Each week, the hosts dive into actionable marketing strategies, practical tips, and real-world examples drawn from Chris’s extensive experience in helping tour operators boost their business growth. Throughout this series, the hosts break down marketing concepts from Chris’s work, providing a clear roadmap for tour operators looking to enhance their marketing efforts and succeed in the competitive tourism industry. Each episode will be accompanied by blog posts and articles.