Ecommerce Coffee Break – Master Marketing & Online Sales

415 Episodes

1. How to Solve the Sizing Issue in Fashion E-commerce — Gulnaz K | Why Sizing is a Challenge in Fashion E-commerce, Why Returns Hurt Fashion Sustainability, How Size Tips Boost Customer Satisfaction, Ho

   Published: 10/1/2024
2. Thriving in the AI Era: A Guide to Future-Proofing Your Career — Michael Walker | Why AI Gives Professionals a Competitive Edge, How AI Drives Creativity and Innovation, AI Examples Improving Ecommerc

   Published: 9/23/2024
3. Forget Marketing! How to Build a Brand Through Operational Excellence — Mo Afshar | Why Brands Prioritize Operations Over Marketing, Common Operational Mistakes eCommerce Businesses Make as They Scale

   Published: 9/16/2024
4. The Most Important Tool to Deliver a Quality Ecommerce Experience: Search On Your Store — Arv Natarajan | Why Search Quality is Key for Ecommerce, How Product Data Affects Search, What Businesses Gain

   Published: 9/10/2024
5. How Top Shopify Stores Optimize for More Sales: 4 Must-Know Conversion Principles — Claus Lauter | Why Conversion Optimization Matters for Ecommerce, The Four Key CRO Principles, Why Simplifying Conte

   Published: 9/5/2024
6. How to Drive Organic Traffic in an AI World — Mike Simmons | How Focused SEO Can Quickly Boost New Stores, How to Use Keywords In Product Titles, Why a Long-term SEO Approach Works Best, How to Optimi

   Published: 9/4/2024
7. Shopify Sellers Beware! The 3 Email Strategies You REALLY Need — Sergey Sapelnyk | Importance of Mobile-friendly Emails for DTC Brands, Structuring Emails for Mobile Readability, Crafting Clear and Ef

   Published: 8/28/2024
8. What Happens If You Automate Your Marketing? Watch This — Emily & Alan Braithwaite | How To Start with Email Automation, What Information to Collect When Building an Email List, What KPI's Measure Ema

   Published: 8/27/2024
9. The Crazy New Way to Capture Emails — Adam Robinson | The Ideal Timing for Black Friday Email Campaigns, How to Warm Up New Subscribers Before Black Friday, How to Safely Integrate New Email Addresses

   Published: 8/21/2024
10. Why Google Ads Are More Profitable Than You Think — Shri Kanase | Why Google Ads Beats Facebook for Ecommerce, How Testing, Profitability, Scaling Works, Misconceptions That Block Google Ads Growth, H

    Published: 8/19/2024
11. Boost Revenue with These Proven Cross-Sell Tactics — Varun Kundra | How Personalization Drives Upsell Success, Why Cross-selling and Upselling Boost AOV, Why Post-purchase Offers Leverage the "Dopamin

    Published: 8/14/2024
12. How BattlBox Cracked the Short-Form Video Secret for Sales Success — John Roman | Making Short-form Videos for TikTok, Ig, YouTube, AI Tools for Content Creation and Editing, Why a Human Face Sells Mo

    Published: 8/12/2024
13. What is Outdated in Shopify Marketing and What to Use Instead — Brandon Amoroso | Why Shopify Apps are Crucial, What Influences Tech Stack Choices, Why Fewer Apps Boost Performance, How Retention Stra

    Published: 8/7/2024
14. Struggling With Data Overload? This Fixes Your Ecom Analytics — Outi Karppanen | Winning Data-led Strategies for Ecom Growth, Why Prioritize the Right Data for Ecommerce, Common Marketing Data Mistak

    Published: 8/5/2024
15. Where Do Top-performing Shopify Merchants Optimize?- Darin Archer | Why Site Speed is Crucial for Ecommerce Success, What Common Issues Slow Down Ecommerce Sites, What Strategies Boost Shopify Store S

    Published: 7/31/2024
16. Why Most Shopify Stores Fail at Conversion Optimization (And How to Fix It) — Marta Rogach | How Customer Behavior Boosts Conversions, Why Mobile Optimization Matters, Why personalization increases sa

    Published: 7/30/2024
17. Ecommerce Expert Explains Why Conversions Are So Hard — Yuxin Zhu | The Importance of Conversion Rate Optimization, Consistent Brand Storytelling Strategies, How to use Landing Pages to Build Trust, L

    Published: 7/29/2024
18. Ecommerce Summer School: Loyalty Programs a WASTE? Not if You Do THIS! — Hemant Purswani | Why Loyalty Programs Matter Now, How to Promote Your Loyalty Program, Dynamic Points Redemption: A Game-chang

    Published: 7/24/2024
19. Ecommerce Summer School: Discounts Killing Your Business? Do This Instead — Fiona Stevens | Why Rewards Beat Discounts, Why Loyalty Programs are more than Points, How To Design Loyalty Programs, What

    Published: 7/23/2024
20. Ecommerce Summer School: 5 Loyalty Program HACKS to Boost Sales FOREVER! — Dastan Chikeev | Why Merchants make Loyalty Program Mistakes, Common Loyalty Program Pitfalls, Why Creativity sets Loyalty Pr

    Published: 7/22/2024