MarTech Podcast ™ // Marketing + Technology = Business Growth

2008 Episodes

1. Why Facebook Groups Are Valuable Marketing Assets -- Christina Jandali // Deliver Your Genius

   Published: 12/2/2019
2. AMA: Strategies & KPI's for Marketing a Spirits Brand Launch -- Clay Kinnick // Hard Truth Distilling Co

   Published: 11/29/2019
3. How to Setup a Programmatic Advertising Campaign -- Helene Parker // French/West/Vaughan

   Published: 11/28/2019
4. Programmatic vs Manual Ad Buying? -- Helene Parker // French/West/Vaughan

   Published: 11/27/2019
5. How TikTok Stacks up to Social Media Giants -- Amine Bentahar // Advantix Digital

   Published: 11/26/2019
6. The Experimental Marketing Channel Playbook -- Amine Bentahar // Advantix Digital

   Published: 11/25/2019
7. 8x ROI From Podcast Sponsorship: An Attribution Case Study -- David Schroeder // CallRail

   Published: 11/22/2019
8. An Expert Guide to CRO Tests & Tools -- Chris Dayley // SmartCRO

   Published: 11/21/2019
9. Crafting a Value Proposition That Resonates With Your Traffic -- Chris Dayley // SmartCRO

   Published: 11/20/2019
10. Turning Data-Driven Segmentation Into Customers -- Tim Burke // Affinio

    Published: 11/19/2019
11. How Data Is Changing the Utility of Customer Segmentation -- Tim Burke // Affinio

    Published: 11/18/2019
12. Bridging the Entrepreneurial Gap to the Digital Age -- Doug Morneau // Real Marketing Real Fast

    Published: 11/15/2019
13. Running a Webinar That Generates Results -- Agnes Józwiak // ClickMeeting

    Published: 11/14/2019
14. Effective Webinar Branding & Marketing Tactics -- Agnes Józwiak // ClickMeeting

    Published: 11/13/2019
15. Three Reasons Cross-Channel Attribution Matters -- Michael Schoen // Neustar

    Published: 11/12/2019
16. Value, Cost, and Risk Associated With Your Data -- Michael Schoen // Neustar

    Published: 11/11/2019
17. Attribution Week: Attributing for Unconventional Marketing Channels -- Jules Tompkins // CallRail

    Published: 11/8/2019
18. Attribution Week: How Attribution Improves ROI -- Jules Tompkins // CallRail

    Published: 11/7/2019
19. Attribution Week: Why Analytics Solutions Struggle With Assigning Attribution -- Jules Tompkins // Callrail

    Published: 11/6/2019
20. Attribution Week: Why Tracking Web Conversion Is Only Half the Problem -- Jules Tompkins // CallRail

    Published: 11/5/2019