Where DOOH Meets AdTech

207 Episodes

1. Everyone Needs Billboards! w/ Shane Hutton, Founder of Billboard4Me.com and TastyAd

   Published: 8/26/2022
2. The Ultimate OOH Sales Guide w/ Kevin Gephart, OOHSalesFaster.com

   Published: 8/18/2022
3. Another Day Another DSP...But This Time - It's Apple 🍎 And How To Climb The Walled Gardens (LIVE DEMO)

   Published: 8/9/2022
4. Disney x Trade Desk = 🤯 (WARNING: This One May Hurt Some Feelings)

   Published: 8/2/2022
5. Crazy Theory...Netflix + Microsoft = DIRECTV + Yahoo - What Does It Mean For Full-Funnel Marketing?

   Published: 7/17/2022
6. $45? $380? How May Oil Prices Unlock This Alternative OOH Contender?

   Published: 7/13/2022
7. Attribution Is Killing Your Strategy!

   Published: 7/8/2022
8. Geopath Names A New Head Of Product And What Does AB5 Mean for OOH In California?

   Published: 7/7/2022
9. What Do These Retail Media Network Predictions Mean For Place-Based Media And Customer Loyalty?

   Published: 7/2/2022
10. Wrestlers, Colonoscopies, and Billboards - Oh My! SXSW Going Down Under...And New Consumer Behavior Insights

    Published: 7/1/2022
11. How & Why Travel Advertising May Withstand The Recession

    Published: 6/29/2022
12. What do recent Google searches reveal about the recession? And how can you prepare?

    Published: 6/28/2022
13. F*ck it, let's ride. Lamar SPAC - no more?! And how to hedge against driver and supply chain shortages with truck side advertising.

    Published: 6/25/2022
14. Levi Leggings? 'Retail Media' Means What?! And Good News For OOH, For Now.

    Published: 6/24/2022
15. Pizza, Pizza! Big News For Volta EV and...can someone just build this for OOH?!

    Published: 6/22/2022
16. What did TikTok and Amazon reveal at Cannes? And a Tale of Two Headlines...

    Published: 6/21/2022
17. Ad Market Up for 15th Straight Month, But Slowing, TV Ads to TVs That Are Off? And Facebook Gets Sued, Again

    Published: 6/20/2022
18. The Power of OOH for Streaming Platforms & The Online Ad Platform We Should Model

    Published: 6/17/2022
19. Sports Betting, The Economy and Ad Spend, and a New Startup Emerges

    Published: 6/16/2022
20. The Recession Ahead and How to Prepare

    Published: 6/15/2022