26 Episodes

  1. Season Wrap Up & A Preview Of What's Coming Next

    Published: 5/7/2025

  2. The Real Odds of Succeeding as a Podcaster (& How to Beat Them) | Podcast Strategy

    Published: 4/30/2025

  3. Is It Just Harder to Grow a Podcast Now (& If Not, Where Are the Hidden Opportunities)? | Podcast Strategy

    Published: 4/23/2025

  4. What Everyone’s Getting Wrong About Video Podcasting & YouTube | Podcast Strategy

    Published: 4/16/2025

  5. What Podcast Listeners Say About How They Discover Shows (& Why They Stop Listening) | Podcast Listener Psychology

    Published: 4/9/2025

  6. Exactly How Your Show Name & Cover Art Impact Growth (According to Data) | Podcast Packaging

    Published: 4/2/2025

  7. Jobs to be Done: The Obscure Marketing Theory That Explains Why Podcasts Grow (& Exactly How to Apply It) | Podcast Listener Psychology

    Published: 3/26/2025

  8. The Conflicting Data Behind Paid Podcast Growth Tactics | Podcast Promotion

    Published: 3/19/2025

  9. The Hidden Dynamics That Make Growing a Podcast Different From Any Other Content Channel | Podcast Listener Psychology

    Published: 3/12/2025

  10. How Chasing Downloads Might Make It Harder to Grow (Here's What to Optimize for Instead) | Podcast Analytics

    Published: 3/5/2025

  11. Two Hidden Data Points That Predict Podcast Growth (& Tell You Exactly How to Accelerate It) | Podcast Discovery

    Published: 2/26/2025

  12. Will Discovery Algorithms Save (or Destroy) Podcasting? | Podcast Discovery

    Published: 2/19/2025

  13. Introducing: Season 2 of Podcast Marketing Trends Explained

    Published: 2/12/2025

  14. Inside the Growth Strategies of Two of The Smartest Podcasters Alive

    Published: 4/30/2024

  15. Stupid Mistakes, Happy Accidents & Surprising Insights From Making & Marketing Our First 20 Episodes

    Published: 4/23/2024

  16. We Asked Podcast Listeners Why They Stopped Listening (And They Didn’t Hold Back)

    Published: 4/16/2024

  17. 6 Storytelling Principles to Hook & Retain Listeners (That Apply to Every Show)

    Published: 4/9/2024

  18. The 10k Timeline: How Long It Takes to Reach 10k dl/ep (& How to Accelerate the Process)

    Published: 4/2/2024

  19. 3 Creative Decisions That Dictate Your Show's Success… or Failure

    Published: 3/26/2024

  20. 80/20 Podcast Marketing: Turn Your Limited Time Into Maximum Growth

    Published: 3/19/2024

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It's easier than ever to launch and produce a podcast. But it's never been harder to grow one. On this show, we break down and explore what the data says about what it takes to market and grow a podcast in 2025 to help you make smarter decisions about your show, grow faster, and earn more. Together, cohosts—and longtime podcasters, creators, and marketers—Jeremy Enns (Podcast Marketing Academy) and Justin Jackson (Transistor.fm) explore topics like: How do you define success for your podcast? What are the most effective marketing strategies, tactics, and growth channels for podcasts? What does the data say about how to structure your show and episodes? Which social media channels should you focus on as a podcaster? How do you stack up to other shows? Using the data uncovered by the annual Podcast Marketing Trends Report, our goal is to make sense of the numbers and turn them into actionable insights that you can use to create a better show and market it more effectively. You can find the latest report at podcastmarketingtrends.com.