Positioning with April Dunford

A podcast by April Dunford - Thursdays

Categories:

Business

29 Episodes

  1. Crafting a Persuasive Sales Pitch (Part 2)

    Published: 7/20/2023

  2. How To Translate Your Positioning into a Persuasive Sales Narrative (Part 1)

    Published: 7/13/2023

  3. Overcoming Customer Indecision and Challenging Conventional Sales Wisdom with Matt Dixon

    Published: 7/6/2023

  4. Harnessing the Power of Differentiated Value: How To Win Over Customers and Outperform Competitors

    Published: 6/29/2023

  5. How Shopify Moved Upmarket And Unlocked Billions In Growth — Hana Abaza

    Published: 6/22/2023

  6. Single-Product vs. Multi-Product Positioning: A Comprehensive Guide

    Published: 6/15/2023

  7. Understanding the Distinction Between Competitors and Competing Alternatives (And Why It Matters)

    Published: 6/8/2023

  8. From Cold Calls To Positioning Expert: The Story Of How I Got Here

    Published: 6/1/2023

  9. Welcome to the Positioning Show

    Published: 5/30/2023

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Want to make your product stand out in a crowded market? It all starts with great positioning. I’m April Dunford, the expert high-growth tech companies go to when they have a positioning problem. With over two decades of experience as a startup executive and consultant, I have positioned and re-positioned hundreds of products and companies. Using my battle-tested methodology, I'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance. If you're an entrepreneur, marketer, or business leader who wants to stand out, this podcast is for you.