Positioning with April Dunford

41 Episodes

1. Bruno Aziza (Google, CapitalG) Shares How He Helped Reach Scale At Startups and Big Tech

   Published: 10/12/2023
2. Master the Art of Selling With My New Book

   Published: 10/5/2023
3. How to Create Marketing and Sales Alignment

   Published: 9/28/2023
4. Mapping Positioning to a Story Using Insight

   Published: 9/21/2023
5. How to Use Positioning in Sales Qualification and Discovery

   Published: 9/14/2023
6. Positioning at a Startup Vs. a Big Company

   Published: 9/7/2023
7. Mastering Jobs Theory With Bob Moesta

   Published: 8/31/2023
8. How To Avoid Bad Marketing and Sales

   Published: 8/24/2023
9. The Art of Discerning Sound Marketing and Sales Advice

   Published: 8/17/2023
10. How To Develop A Point of View For Your Company

    Published: 8/10/2023
11. So you’ve nailed your product positioning. Now what?

    Published: 8/3/2023
12. Help Scout's CEO Nick Francis Shares the Evolution of Their Positioning

    Published: 7/27/2023
13. Crafting a Persuasive Sales Pitch (Part 2)

    Published: 7/20/2023
14. How To Translate Your Positioning into a Persuasive Sales Narrative (Part 1)

    Published: 7/13/2023
15. Overcoming Customer Indecision and Challenging Conventional Sales Wisdom with Matt Dixon

    Published: 7/6/2023
16. Harnessing the Power of Differentiated Value: How To Win Over Customers and Outperform Competitors

    Published: 6/29/2023
17. How Shopify Moved Upmarket And Unlocked Billions In Growth — Hana Abaza

    Published: 6/22/2023
18. Single-Product vs. Multi-Product Positioning: A Comprehensive Guide

    Published: 6/15/2023
19. Understanding the Distinction Between Competitors and Competing Alternatives (And Why It Matters)

    Published: 6/8/2023
20. From Cold Calls To Positioning Expert: The Story Of How I Got Here

    Published: 6/1/2023