PPC Daily | Talking Google Ads Monday Through Friday

395 Episodes

1. Why do Advertisers Want to be in the Top Position on Google Ads?

   Published: 8/24/2022
2. How to Make Your Landing Page Better to Get Higher Quality Scores in Google Ads

   Published: 8/23/2022
3. Can Too Specific Ad Copy (AKA Prequalifying the Click) Lead to a Lower Quality Score?

   Published: 8/22/2022
4. How to Improve Your Clickthrough Rate in Google Ads (To Help Improve Quality Score)

   Published: 8/19/2022
5. How to Make Ads More Relevant to Keywords in Google Ads

   Published: 8/18/2022
6. How Often Should You Optimize for Quality Score?

   Published: 8/17/2022
7. The Two Third Rules of Google Ads Management – Segments

   Published: 8/16/2022
8. The Second Rule of Google Ads Management - Quality of Traffic

   Published: 8/15/2022
9. The First Rule of Google Ads Management - Bids and Budget

   Published: 8/12/2022
10. Testing Small Ideas with Google Ads Experiments

    Published: 8/11/2022
11. Testing Landing Page Performance in Google Ads with an Experiment

    Published: 8/10/2022
12. Testing a Huge Increase in Bids with an Experiment in Google Ads

    Published: 8/9/2022
13. Running an All Broad Keyword Experiment Campaign in Google Ads

    Published: 8/8/2022
14. Ad Variation Experiments in Google Ads

    Published: 8/5/2022
15. Running an Experiment in Google Ads to Test Bidding Strategy

    Published: 8/4/2022
16. Why We like Running Experiments in Google Ads

    Published: 8/3/2022
17. Manual Bidding Strategy in Google Ads

    Published: 8/2/2022
18. Target Impression Share Bidding Strategy in Google Ads

    Published: 8/1/2022
19. Maximize Conversion Value Bidding Strategy in Google Ads

    Published: 7/29/2022
20. Maximize Conversions Bidding Strategy in Google Ads

    Published: 7/28/2022