395 Episodes

  1. Why do Advertisers Want to be in the Top Position on Google Ads?

    Published: 8/24/2022
  2. How to Make Your Landing Page Better to Get Higher Quality Scores in Google Ads

    Published: 8/23/2022
  3. Can Too Specific Ad Copy (AKA Prequalifying the Click) Lead to a Lower Quality Score?

    Published: 8/22/2022
  4. How to Improve Your Clickthrough Rate in Google Ads (To Help Improve Quality Score)

    Published: 8/19/2022
  5. How to Make Ads More Relevant to Keywords in Google Ads

    Published: 8/18/2022
  6. How Often Should You Optimize for Quality Score?

    Published: 8/17/2022
  7. The Two Third Rules of Google Ads Management – Segments

    Published: 8/16/2022
  8. The Second Rule of Google Ads Management - Quality of Traffic

    Published: 8/15/2022
  9. The First Rule of Google Ads Management - Bids and Budget

    Published: 8/12/2022
  10. Testing Small Ideas with Google Ads Experiments

    Published: 8/11/2022
  11. Testing Landing Page Performance in Google Ads with an Experiment

    Published: 8/10/2022
  12. Testing a Huge Increase in Bids with an Experiment in Google Ads

    Published: 8/9/2022
  13. Running an All Broad Keyword Experiment Campaign in Google Ads

    Published: 8/8/2022
  14. Ad Variation Experiments in Google Ads

    Published: 8/5/2022
  15. Running an Experiment in Google Ads to Test Bidding Strategy

    Published: 8/4/2022
  16. Why We like Running Experiments in Google Ads

    Published: 8/3/2022
  17. Manual Bidding Strategy in Google Ads

    Published: 8/2/2022
  18. Target Impression Share Bidding Strategy in Google Ads

    Published: 8/1/2022
  19. Maximize Conversion Value Bidding Strategy in Google Ads

    Published: 7/29/2022
  20. Maximize Conversions Bidding Strategy in Google Ads

    Published: 7/28/2022

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PPC Daily episodes are clips from the Paid Search Podcast. New episodes come out every day Monday through Friday. Learn more at paidsearchpodcast.com.