395 Episodes

  1. Do You Follow a Google Ads Management Optimization Routine?

    Published: 2/8/2023
  2. Conversions are Really Important

    Published: 2/7/2023
  3. Bidding Strategies Have Evolved

    Published: 2/6/2023
  4. Keep Things Open

    Published: 2/3/2023
  5. Don’t Fight the System

    Published: 2/2/2023
  6. Google Ads in 2022

    Published: 2/1/2023
  7. Improve Your Quality Score

    Published: 1/31/2023
  8. Try a Different Bidding Strategy

    Published: 1/30/2023
  9. Broaden Your Targeting

    Published: 1/27/2023
  10. Lower Your Bids

    Published: 1/26/2023
  11. The Answer is Always “Let’s Run an Experiment”

    Published: 1/25/2023
  12. Ad Copy and Assets are the Only Chance You have to Communicate with the Search User

    Published: 1/24/2023
  13. Search Terms will Always Matter

    Published: 1/23/2023
  14. You Can’t Control How Much You Personally See Your Ad

    Published: 1/20/2023
  15. Cost per Conversion is Defined by Cost per Click and Conversion Rate

    Published: 1/19/2023
  16. The “Black Box” is Real and Growing

    Published: 1/18/2023
  17. Lifetime Value is the Gold Standard of Google Ads Knowledge

    Published: 1/17/2023
  18. Clicks and Conversions Come from the Top Ad Positions

    Published: 1/16/2023
  19. Starting Simple is the Best Way to Launch Google Ads

    Published: 1/13/2023
  20. What are the Best Conversion Actions in Google Ads for Small Businesses?

    Published: 1/12/2023

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PPC Daily episodes are clips from the Paid Search Podcast. New episodes come out every day Monday through Friday. Learn more at paidsearchpodcast.com.