smj: school marketing journal

198 Episodes

1. 159: Are you mindstuck? – interview with Michael McQueen

   Published: 11/30/2023
2. 158: School fees insights – interview with Anthony McCausland

   Published: 11/23/2023
3. 157: Pitfalls to avoid in 2024

   Published: 11/16/2023
4. 156: Marketing AI for school Heads – interview with Bart Caylor

   Published: 11/9/2023
5. 155: Reflections – interview with Stuart Meade

   Published: 11/2/2023
6. 154: The voice of the customer

   Published: 10/26/2023
7. 153: What is a (school) brand?

   Published: 10/19/2023
8. 152: Observations from our conversations

   Published: 10/12/2023
9. 151: Growing an alumni program – interview with Alastair Lee

   Published: 9/21/2023
10. 150: Print or digital publications?

    Published: 9/14/2023
11. 149: The five biggest changes in advertising and what you need to know – interview with Amanda Reid

    Published: 9/7/2023
12. 148: The gap between idea and action

    Published: 8/31/2023
13. 147: Data based decisions – interview with Peter Buckingham

    Published: 8/24/2023
14. 146: The value of clarity

    Published: 8/17/2023
15. 145: Tertiary lessons – interview with Bart Caylor

    Published: 8/10/2023
16. 144: Strategic or operational?

    Published: 8/3/2023
17. 143: The ultimate customer experience – interview with Scott McKain

    Published: 7/27/2023
18. 142: Using your expertise as a competitive advantage

    Published: 7/20/2023
19. 141: Persona development – interview with Suzanne Willcock

    Published: 6/22/2023
20. 140: Look again at your school tours

    Published: 6/15/2023