The Big Story

309 Episodes

1. It’s A Wrap On The Prebid Race

   Published: 5/29/2025
2. Prog IO Live: AI, But With A Human Gut Check

   Published: 5/23/2025
3. The AI Imperative Behind GroupM’s “Restructuring”

   Published: 5/15/2025
4. The CTV DSP

   Published: 5/8/2025
5. The Tariffs And The TV Upfronts - E340

   Published: 5/1/2025
6. The Ad Tech Verdict On Google And Third-Party Cookies

   Published: 4/23/2025
7. Ta-Ta To US Temu Ads

   Published: 4/18/2025
8. Riffing On Tariff Tiffs And Risks As Uncertainty Reigns

   Published: 4/10/2025
9. Bots And Games Are Back (For Ad Tech)

   Published: 4/3/2025
10. In The Room Where (The Ad Auction) Happens

    Published: 3/27/2025
11. M&A Mania: The Latest On Oracle-TikTok, and the Alphonso-LG Ads Aftermath

    Published: 3/20/2025
12. Tariff Chaos And Yet More Ad Tech M&A

    Published: 3/13/2025
13. Programmatic's Pursuit of "Premium"

    Published: 3/6/2025
14. Connected TV’s Growth Spurt; How Ozempic Is Upending Marketing

    Published: 2/27/2025
15. The Trade Desk Miss That Shook Ad Tech

    Published: 2/20/2025
16. The Worst Place To Show An Ad

    Published: 2/13/2025
17. Chrome's Global Cookie Consent; Nielsen and Paramount Make Nice

    Published: 2/6/2025
18. Ever-Elusive Transparency

    Published: 1/31/2025
19. TikTok On The Clock

    Published: 1/23/2025
20. Ad Tech Is Acquiring: On T-Mobile-Vistar and TTD-Sincera

    Published: 1/16/2025