The CEO’s Guide to Marketing

18 Episodes

1. The one with...um, me, Seth Matlins, about the nature of marketing influence and other things CEOs (and CMOs) might consider.

   Published: 5/8/2025
2. The one with Hasbro CMO Jason Bunge about resetting marketing muscle memory, how to feed the appetite for investment, and his favorite metric to hate.

   Published: 4/30/2025
3. The one with NFL CMO Tim Ellis on future-proofing the league, Monday Morning Marketing, and why the short-term must always support the long-term.

   Published: 4/23/2025
4. The one with Fundamentalco founder and CEO Jonny Bauer about how to make a company more valuable.

   Published: 4/17/2025
5. The one with legendary CMO Linda Boff on the path from Thomas Edison to the present, making the invisible visible, and the lessons CEOs can learn from getting dressed in the morning.

   Published: 4/9/2025
6. The one with Walmart CMO William White about the essential strategic importance of remembering you can do anything but not everything.

   Published: 4/2/2025
7. The one with HP Chief Marketing and Corporate Affairs Officer Antonio Lucio about following the money, the relationship between numbers and ideas, and the bottom-line consequences of defining marketin

   Published: 2/27/2025
8. The one with Calvin Klein CMO Jonathan Bottomley on the business of telling truth with power, an archaeological way of thinking, and the analytical arts.

   Published: 2/20/2025
9. The one with Chime CMO Vineet Mehra about commercial leadership, capital allocation, and a Biggie versus Tupac marketing metaphor.

   Published: 2/14/2025
10. The one with Visa CMO Frank Cooper about predicting and interpreting outcomes.

    Published: 2/5/2025
11. The one with Ally Financial’s Chief Marketing and PR Officer Andrea Brimmer about the c-suite’s lack of understanding of marketing’s complexity.

    Published: 1/29/2025
12. The one with DoorDash Chief Marketing Officer Kofi Amoo-Gottfried about the sum of all interactions and associations.

    Published: 1/22/2025
13. The one with Pinterest Chief Marketing and Communications Officer Andréa Mallard about the marketing value of marketers undervaluing their work.

    Published: 1/15/2025
14. The one with New Balance CMO and President of Brand Chris Davis about 50/30/20

    Published: 12/3/2024
15. The one with Accenture Song CEO David Droga about the difference between solving and selling

    Published: 12/3/2024
16. The one with Entrepreneur and Media Exec Joe Marchese about why everyone has an opinion on marketing

    Published: 11/21/2024
17. The one with Autodesk CMO Dara Treseder about the art and science of engaging audiences

    Published: 11/21/2024
18. The one with Google CMO Lorraine Twohill about product marketing and chocolate chip cookies

    Published: 11/21/2024