The Higher Ed Marketer

97 Episodes

1. Leaning on Legacy: Blending History and Branding in Enrollment Marketing

   Published: 1/24/2023
2. Telling Over Selling: Discoverable Short-Form Video Content

   Published: 1/17/2023
3. Pay It Forward: Higher Ed Advancement and Philanthropy

   Published: 1/10/2023
4. Consumable Content for a Human Audience - Search Engine Marketing Part 2

   Published: 1/3/2023
5. Covering All the Angles in Lead Conversions - Search Engine Marketing Part 1

   Published: 12/27/2022
6. Capturing Reality: Authentic Stories of Disability Students

   Published: 12/20/2022
7. Automagic Customization: Personalizing the Regional School Website Experience

   Published: 12/20/2022
8. Easy to Apply, Hard to Ask: Addressing Your School Website’s Focus

   Published: 12/6/2022
9. More Than a Campus Logo: The Evolutionary Branding Process

   Published: 11/29/2022
10. Empathic Storytelling: Identifying Appropriate Content for Your Audience

    Published: 11/22/2022
11. Multi-Generational Marketing: Customizing Your Value Proposition

    Published: 11/15/2022
12. The DEI Viewfinder: A Practical Tool for Highlighting Inclusion

    Published: 11/8/2022
13. How to Articulate Distinctiveness: Making Your Small School Stand Out

    Published: 11/1/2022
14. Tugging the Heartstrings with Emotive Storytelling

    Published: 10/25/2022
15. The Million Dollar Question: Our Aspirational Branding Follow-Up

    Published: 10/18/2022
16. Video QR Codes: Sticky Notes for the TikTok Generation

    Published: 10/11/2022
17. The Problem With University Rankings

    Published: 10/4/2022
18. Saving Face and Doing Campus Photography Right

    Published: 9/27/2022
19. Purpose Driven Marketing Through Brand Storytelling

    Published: 9/20/2022
20. Making the Case for a Liberal Arts Education

    Published: 9/13/2022