The Marketing Analytics Show

A podcast by: Supermetrics

44 Episodes

Contextual advertising: How it works and why you should try it with Ned Dmitrov
Publicerades 7/27/2022

Putting marketing data into action through reverse-ETL with Supermetrics, Google, and Hightouch
Publicerades 6/15/2022
How to set up Google Analytics 4 for ecommerce with Enrico Pavan
Publicerades 6/1/2022
Breaking down the three pillars of marketing—awareness, nurturing, and trust with Erik Huberman
Publicerades 5/18/2022
Digital audio advertising 101 with Spotify
Publicerades 5/4/2022
How to create, run, and manage marketing campaigns for B2B SaaS businesses with JJ Reynolds
Publicerades 4/20/2022
How to test ecommerce campaigns purposely with Colby Flood
Publicerades 4/6/2022
How to create, run, and measure ABM campaigns for ecommerce with Simeon Atkins
Publicerades 3/9/2022
How Groupon manages and measures full-funnel performance marketing with Samantha Lloyd
Publicerades 2/23/2022
How marketers can implement marketing mix modeling with Mark Stouse
Publicerades 2/9/2022
Data ethics in marketing with Stéphane Hamel: How to approach marketing data responsibly
Publicerades 1/26/2022
How to set up, track, and optimize the right audience for your brand with Stephanie Clapham
Publicerades 12/15/2021
How to measure brand awareness with Mark Dilson
Publicerades 12/1/2021
How to build an SEO KPI funnel report with Tyson Stockton
Publicerades 11/17/2021
How to use data insight in your ad creatives with Anastasia Leng
Publicerades 11/3/2021
The future of marketing measurement: How to win in a world of data
Publicerades 10/20/2021
How measure your content marketing ROI with Deb Mukherjee
Publicerades 10/6/2021
How to manage and keep track of your ad budget with Remi Turcotte
Publicerades 9/22/2021
How to analyze and optimize your Google My Business listing performance with Alexander Silén
Publicerades 9/8/2021
How to develop statistical intuition with Tim Wilson
Publicerades 8/25/2021

The Marketing Analytics Show is all about helping you get better at marketing analytics. On this podcast, Anna Shutko will catch up with marketers and analysts to learn how they’re using data to make better marketing decisions. Tune in for all the how-tos & actionable advice you can steal. This podcast is brought to you by Supermetrics.

44 Episodes

Contextual advertising: How it works and why you should try it with Ned Dmitrov

Putting marketing data into action through reverse-ETL with Supermetrics, Google, and Hightouch

How to set up Google Analytics 4 for ecommerce with Enrico Pavan

Breaking down the three pillars of marketing—awareness, nurturing, and trust with Erik Huberman

Digital audio advertising 101 with Spotify

How to create, run, and manage marketing campaigns for B2B SaaS businesses with JJ Reynolds

How to test ecommerce campaigns purposely with Colby Flood

How to create, run, and measure ABM campaigns for ecommerce with Simeon Atkins

How Groupon manages and measures full-funnel performance marketing with Samantha Lloyd

How marketers can implement marketing mix modeling with Mark Stouse

Data ethics in marketing with Stéphane Hamel: How to approach marketing data responsibly

How to set up, track, and optimize the right audience for your brand with Stephanie Clapham

How to measure brand awareness with Mark Dilson

How to build an SEO KPI funnel report with Tyson Stockton

How to use data insight in your ad creatives with Anastasia Leng

The future of marketing measurement: How to win in a world of data

How measure your content marketing ROI with Deb Mukherjee

How to manage and keep track of your ad budget with Remi Turcotte

How to analyze and optimize your Google My Business listing performance with Alexander Silén

How to develop statistical intuition with Tim Wilson