The Marketing Intelligence Show

71 Episodes

1. Marketing attribution in a privacy-first world: MMM, incrementality testing, and triangulation with Andrew Covato

   Published: 4/3/2024
2. Decoding Incrementality testing: A deep dive into marketing measurement techniques with Olivia Kory

   Published: 3/21/2024
3. The right data for better decisions: How marketers can use on-demand and centralized data to make better decisions

   Published: 3/7/2024
4. The future of Google Search & Ads in the age of Gen AI

   Published: 2/15/2024
5. Multi-touch attribution (MTA) vs marketing mix modeling (MMM)

   Published: 2/1/2024
6. The future of B2B measurement

   Published: 1/18/2024
7. Big data for marketers: Why, how, and where to start

   Published: 1/4/2024
8. Marketing leader roundtable: Fueling your growth with data in 2024

   Published: 12/22/2023
9. Using data to power your next step: Fueling 40% annual growth

   Published: 12/21/2023
10. The Supermetrics Full-Funnel Brand Test: How we used data to develop and launch a new brand identity

    Published: 12/14/2023
11. The next generation of marketing mix modelling

    Published: 11/30/2023
12. Why now is a great time to move to a marketing data warehouse

    Published: 11/23/2023
13. How top consumer brands measure marketing with Michael Kaminsky

    Published: 10/18/2023
14. The importance of first-party data in marketing and why CMOs should invest in a marketing data warehouse

    Published: 10/4/2023
15. Start Trusting Your Data: A marketing data governance framework for CMOs

    Published: 9/6/2023
16. Marketing mix modeling for marketing leaders

    Published: 8/23/2023
17. The Marketing Analytics Lifecycle

    Published: 8/9/2023
18. Most of your problems are due to (a lack of) Marketing Data Governance

    Published: 7/27/2023
19. Breaking the silos: Why you should own your marketing data

    Published: 7/12/2023
20. The Kaizen Framework: How to turn marketing data into growth

    Published: 6/29/2023