368 Episodes

  1. Is Your Campaign Objective Irrelevant?

    Published: 4/16/2025
  2. Why Your Performance Goal Changes Everything

    Published: 4/9/2025
  3. What You Don't Know About Meta Attribution

    Published: 4/2/2025
  4. The Truth About Meta's Click Attribution

    Published: 3/26/2025
  5. Should You Count View Through Conversions?

    Published: 3/19/2025
  6. The Case for Simple Meta Ad Campaigns

    Published: 3/12/2025
  7. Stop Blaming Meta for Your Results

    Published: 3/5/2025
  8. Understanding How Meta's Algorithm Really Works

    Published: 2/26/2025
  9. When to Use Advantage+ Audience

    Published: 2/19/2025
  10. The New Role of Remarketing

    Published: 2/12/2025
  11. Why Meta Should Bring Back Podcasts

    Published: 2/5/2025
  12. Do You Still Need Detailed Targeting?

    Published: 1/29/2025
  13. What Meta’s Latest Changes Mean for Advertisers

    Published: 1/22/2025
  14. Is It Time to Abandon Lookalike Audiences?

    Published: 1/15/2025
  15. The Pubcast Is Back for 2025

    Published: 1/8/2025
  16. The Source of Motivation

    Published: 8/1/2023
  17. How Meta Credits Ads for Conversions

    Published: 7/27/2023
  18. How to Publish One Video Per Day

    Published: 7/25/2023
  19. The Surprising Impact of an AI Chatbot

    Published: 7/20/2023
  20. Remarketing and the 80-20 Rule

    Published: 7/18/2023

1 / 19

Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...