368 Episodes

  1. PUBCAST SHOT: How the Ad Auction Works

    Published: 2/26/2022
  2. PUBCAST: 100 Days of Pubcasts

    Published: 2/25/2022
  3. PUBCAST SHOT: What Is Advantage Plus?

    Published: 2/24/2022
  4. PUBCAST SHOT: Facebook Ads On a Budget

    Published: 2/23/2022
  5. PUBCAST SHOT: Should You Use the Pixel Event Setup Tool?

    Published: 2/22/2022
  6. PUBCAST SHOT: How I Target Website Visitors by Specific Page

    Published: 2/21/2022
  7. PUBCAST SHOT: How I Use Custom Conversions

    Published: 2/20/2022
  8. PUBCAST SHOT: Using the Facebook Pixel Helper

    Published: 2/19/2022
  9. PUBCAST: The View-Through Conundrum

    Published: 2/18/2022
  10. PUBCAST SHOT: The Role of Custom Conversions

    Published: 2/17/2022
  11. PUBCAST SHOT: Why Aren't Totals Appearing in Some Ads Manager Columns?

    Published: 2/16/2022
  12. PUBCAST SHOT: Partner Level Integrations and Third-Party Domains

    Published: 2/15/2022
  13. PUBCAST SHOT: Understanding Event Parameters

    Published: 2/14/2022
  14. PUBCAST SHOT: Exploring View-Through Conversions

    Published: 2/13/2022
  15. PUBCAST SHOT: Catalog Custom Audiences

    Published: 2/12/2022
  16. PUBCAST: Could I Reach All of My Followers With an Ad? (The Final Report)

    Published: 2/11/2022
  17. PUBCAST SHOT: Ask These Basic Questions to Better Measure Success

    Published: 2/10/2022
  18. PUBCAST SHOT: Deduplication of Events

    Published: 2/9/2022
  19. PUBCAST SHOT: Website Custom Audiences I Use

    Published: 2/8/2022
  20. PUBCAST SHOT: Custom Events That I Use

    Published: 2/7/2022

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Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...