368 Episodes

  1. PUBCAST SHOT: Daily Unique Reach Optimization

    Published: 1/17/2022
  2. PUBCAST SHOT: Outcome-Based Ad Experiences (ODAX)

    Published: 1/16/2022
  3. PUBCAST SHOT: The Problem with Unranked Event Custom Reporting

    Published: 1/15/2022
  4. PUBCAST: Showing Up

    Published: 1/14/2022
  5. PUBCAST SHOT: The Imperfection of Frequency Capping

    Published: 1/13/2022
  6. PUBCAST SHOT: The Time to Advertise is NOW

    Published: 1/12/2022
  7. PUBCAST SHOT: How to Manage Facebook Ad Frequency

    Published: 1/11/2022
  8. PUBCAST SHOT: How the Learning Phase Works

    Published: 1/10/2022
  9. PUBCAST SHOT: The Difference Between Facebook Ad Clicks

    Published: 1/9/2022
  10. PUBCAST SHOT: How to Use the Minimum ROAS Bid Strategy

    Published: 1/8/2022
  11. PUBCAST: The Interconnectedness of a Sound Online Strategy

    Published: 1/7/2022
  12. PUBCAST SHOT: What to Do if Your Facebook Ad is Stuck in Review

    Published: 1/6/2022
  13. PUBCAST SHOT: The Importance of Business Verification

    Published: 1/5/2022
  14. PUBCAST SHOT: How to Use the Cost Cap Bid Strategy

    Published: 1/4/2022
  15. PUBCAST SHOT: How to Optimize Text Per Person

    Published: 1/3/2022
  16. PUBCAST SHOT: How Should You Use Placements?

    Published: 1/2/2022
  17. PUBCAST SHOT: Ad Account in Violation of Item 5

    Published: 1/1/2022
  18. PUBCAST: 9 Steps to Growing a Podcast

    Published: 12/31/2021
  19. PUBCAST SHOT: At What Point is Auction Overlap a Concern?

    Published: 12/30/2021
  20. PUBCAST SHOT: How Lookalike Expansion Works

    Published: 12/29/2021

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Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...