368 Episodes

  1. PUBCAST SHOT: Trick for Checking Facebook Ads Manager Reporting Numbers

    Published: 12/8/2021
  2. PUBCAST SHOT: My Obsession with Using Reach Optimization in Creative Ways

    Published: 12/7/2021
  3. PUBCAST SHOT: Why I Use Google Tag Manager to Manage My Facebook Pixel

    Published: 12/6/2021
  4. PUBCAST SHOT: Optimizing for Non-Prioritized Events

    Published: 12/5/2021
  5. PUBCAST SHOT: Metrics That Matter ("The Good Stuff")

    Published: 12/4/2021
  6. PUBCAST: Finding My Voice (Again)

    Published: 12/3/2021
  7. PUBCAST SHOT: Targeting Audiences Facebook Needs

    Published: 12/2/2021
  8. PUBCAST SHOT: The Seasonality of CPM

    Published: 12/1/2021
  9. PUBCAST SHOT: It Depends

    Published: 11/30/2021
  10. PUBCAST SHOT: How to Target, Track, and Optimize for Quality Traffic

    Published: 11/29/2021
  11. PUBCAST SHOT: Driving Traffic and Surprise Purchases

    Published: 11/28/2021
  12. PUBCAST SHOT: How Facebook Ads Optimization Can Go Wrong

    Published: 11/27/2021
  13. PUBCAST: The Good, the Bad, and the Ugly

    Published: 11/26/2021
  14. PUBCAST SHOT: Gratitude

    Published: 11/25/2021
  15. PUBCAST SHOT: A Recommitment

    Published: 11/24/2021
  16. PUBCAST SHOT: Engagement Reward and Incentive Campaign

    Published: 11/23/2021
  17. PUBCAST SHOT: Can I Reach All of My Followers? (An Update)

    Published: 11/22/2021
  18. PUBCAST SHOT: A Numbers Addict

    Published: 11/21/2021
  19. PUBCAST SHOT: The Right Way

    Published: 11/20/2021
  20. PUBCAST: Is it Time We Take Podcasting on Facebook Seriously?

    Published: 11/19/2021

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Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...