The Recognized Authority
A podcast by Alastair McDermott - The Recognized Authority
176 Episodes
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How to Write a Successful Book with Anne Janzer
Published: 10/18/2021 -
How Quality Audio Makes You Sound Smarter with Norbert Schwarz
Published: 10/11/2021 -
How to Be Heard in a World of Noise with Carmel Finnan
Published: 10/4/2021 -
How to Do Value Based Pricing with Ron Baker
Published: 9/27/2021 -
How Plants Were the First Marketers with Leo York
Published: 9/20/2021 -
How to Run a Successful Consulting Business with Michael Zipursky
Published: 9/13/2021 -
How to Tell If Your Brand Is in Adolescence with Evelyn Starr
Published: 9/6/2021 -
How to Create Great Thought Leadership with Andrew Rogerson
Published: 8/30/2021 -
How to Create the Perfect Podcast Pitch with Mai-kee Tsang
Published: 8/23/2021 -
How to Stand Out As a Consultant with Luk Smeyers
Published: 8/16/2021 -
How to Make PR (and Your Words) Work for You with Kate Warwick
Published: 8/9/2021 -
Improving Your Salescraft with Brendan McAdams
Published: 8/2/2021 -
How to Write Useful Books with Rob Fitzpatrick
Published: 7/26/2021 -
Behind The Scenes: The Rebrand with Alastair McDermott
Published: 7/23/2021 -
How to Grow a Consulting Firm into a Business Empire with Peep Laja
Published: 7/19/2021 -
The Final Episode with Alastair McDermott
Published: 7/16/2021 -
How to Productize Consulting Services with Alzay Calhoun
Published: 7/12/2021 -
How to Create the Best Buyer Personas with Adrienne Barnes
Published: 7/5/2021 -
How to Scale Your Consulting Business with Brad Farris
Published: 6/28/2021 -
How to Leverage Your Expertise with Intellectual Property with Erin Austin
Published: 6/21/2021
The Recognized Authority: The Podcast that Guides Invisible Experts on the Journey to Becoming a Recognized Authority in Your Field Seeking to grow your audience, attract better clients, and make a bigger impact with your expertise? Look no further than "The Recognized Authority" podcast. Hosted by Alastair McDermott, this show features in-depth interviews with top consultants, coaches, and thought leaders who share practical, actionable insights on building a thriving independent business. Reviewers consistently praise Alastair's ability to guide conversations in a way that extracts the most valuable lessons, making each episode feel like a masterclass. This podcast will help you: š Increase your impact š Command higher fees š Work with better clients The show features interviews with successful consultants who are willing to share the ups and downs of their story to inspire and educate listeners. We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience. Covering business development, sales, marketing, and lead generation, we dive into advice, tips, and in-depth analysis on topics like: Why and how to build authorityDeveloping a unique point of viewBuilding your audienceThe compound effect of contentMaking video marketing easierWhy positioning is crucial to your businessAnd much more With over 160 episodes, previous guests include Alan Weiss, Rochelle Moulton, Marcus Sheridan, Mark Schaefer, David C. Baker, Ron Baker, Evelyn Starr, Michael Zipursky, Jonathan Stark, Geraldine Carter, Mike Clay, Sara Dunn, Louis Grenier, Anne Janzer, Philip Morgan, Norbert Schwarz, Heather Steele, Chris Do, and many more leading experts. With a 5-star rating and rave reviews, "The Recognized Authority" is the podcast that will take your consulting or coaching practice to new heights. Subscribe today and start learning from the best.