26 Episodes

  1. What an orchestra conductor can teach managers about building world-class teams | Marin Alsop (Conductor)

    Published: 3/5/2025
  2. What a world-renowned magician can teach product and growth teams | David Gerard (Magician & Mentalist)

    Published: 2/16/2025
  3. What product teams can learn from the author of Ender’s Game | Orson Scott Card, Author

    Published: 2/2/2025
  4. What a former Booking.com product leader says about testing | Kristina Gibson (Director of Product, Booking.com)

    Published: 1/19/2025
  5. What pricing teams can learn from a top winemaker | Dan Petroski (Founder, Massican)

    Published: 1/5/2025
  6. What growth teams can learn from game designers | Joel Burgess & Dan Vader (Grindstone)

    Published: 12/22/2024
  7. What design teams can learn from Headspace | Cal Thompson (VP of Product Design & Research, Headspace)

    Published: 12/8/2024
  8. How Do Yelp Reviews Shape Our Choices?

    Published: 5/31/2022
  9. How Does Asana Make Us More Accountable?

    Published: 5/17/2022
  10. How Does Affirm Get Us to Buy Now Pay Later?

    Published: 4/19/2022
  11. How Does Match Make Dating Easier?

    Published: 4/5/2022
  12. How Did Lyft Change The Way We Ride?

    Published: 3/22/2022
  13. How Does SetSail Drive Sales Productivity?

    Published: 3/8/2022
  14. How Does Airbnb Disrupt with Design?

    Published: 3/1/2022
  15. How Does Netflix Get Us To Binge Watch?

    Published: 2/22/2022
  16. Coming Next Week: The Science of Change Is Back

    Published: 2/15/2022
  17. Holiday Mini-sode: 3 Ways to Make Your New Year's Resolution Stick

    Published: 12/28/2021
  18. Holiday Mini-sode: How To Avoid These 3 Gift-Buying Mistakes

    Published: 12/15/2021
  19. How Is PFF Changing the Game of Football?

    Published: 11/16/2021
  20. How Does LinkedIn Get You a Job?

    Published: 11/9/2021

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Winemakers are experts at pricing. Dog trainers understand incentives. Magicians control attention. What can product and growth leaders learn from these behavior change experts? Join Kristen Berman as she uncovers the hidden benefits of psychologies that can help your product succeed.