The Sleeping Barber - A Business and Marketing Podcast

A podcast by Sleeping Barber - Thursdays

Thursdays

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98 Episodes

  1. SBP 017: The Secrets to Ad Effectiveness, with Jon Evans and Orlando Wood.

    Published: 11/10/2022
  2. SBP 016: The Importance of Cognitive Branding, with Sandeep Dayal

    Published: 10/27/2022
  3. SBP 015: The Art of Budget Planning, with Dr. Grace Kite

    Published: 10/13/2022
  4. SBP 014: Is Marketing in Trouble?

    Published: 9/29/2022
  5. SBP 013: Creating Great (Strategy) Choices, with Jennifer Riel

    Published: 9/15/2022
  6. SBP 012: The Laws of Marketing with, Dr. Nicole Hartnett

    Published: 7/21/2022
  7. SBP 011: The Power of Video Marketing with, Jon Mowat

    Published: 7/7/2022
  8. SBP 010: The Meaningful Difference Framework, with Graham Staplehurst and Jorge Alagon

    Published: 6/23/2022
  9. SBP 009: B2B Marketing and the Contrarian Matrix, with Ty Heath

    Published: 6/9/2022
  10. SBP 008: Building Brand on a Small Budget, with Ian Barnard and Faisal Sidiqqui

    Published: 5/26/2022
  11. SBP 007: Designing a career in marketing, with Dan White

    Published: 5/12/2022
  12. SBP 006: A New Way to Think, with Roger Martin

    Published: 4/28/2022
  13. SBP 005: Accounting metrics for marketers, with Dave Bunce.

    Published: 4/14/2022
  14. SBP 004: What is brand, who owns it and how to measure it.

    Published: 3/31/2022
  15. SBP 003: Strategy, shareholder value and Galaxy Quest, with Roger Martin

    Published: 3/17/2022
  16. SBP 002: Demand Generation and Lead Generation for B2B, Chris Walker

    Published: 2/18/2022
  17. SBP 001: Kantar's Work on Brand Equity with Mary Kyriakidi

    Published: 2/13/2022
  18. The Sleeping Barber - A Business and Marketing Podcast (Trailer)

    Published: 2/11/2022

5 / 5

Welcome to the Sleeping Barber podcast with your hosts, Marc Binkley and Vassilis Douros. The sleeping barber is a classic computer programming problem that illustrates the challenges of effectively managing multiple systems processes. In business, we're faced with similar challenges. How do we align operations, IT and HR to execute a strategy and drive growth? How can accounting and legal help build and defend brands? How do marketing, sales and customer service teams effectively and efficiently acquire and serve customers? These challenging problems are exactly what this podcast is about.