The State of CRM in BtoC

46 Episodes

1. #26 - Rethinking CRM Attribution

   Published: 11/2/2021
2. #25 - Making the right Martech Decisions in a Shifting Market - w/ Cory Munchbach, COO @ BlueConic

   Published: 10/26/2021
3. #24 - Start today to get the most out of Black Friday

   Published: 10/19/2021
4. #23 - Multichannel vs. Omnichannel - How marketers can use data to build their strategy

   Published: 10/12/2021
5. #22 - Segmentation vs. Individualization - two different approaches to personalization

   Published: 10/5/2021
6. #21 - Top 10 themes from CRMC Chicago - Sept. 8-10th 2021

   Published: 9/21/2021
7. #20 - The environmental impact of CRM

   Published: 8/31/2021
8. #19 - What is the difference between pressure and fatigue?

   Published: 8/24/2021
9. #18 - Data privacy Q&A w/ Constantin Pavléas - part 2

   Published: 8/17/2021
10. #17 - Back to school CRM strategy

    Published: 8/10/2021
11. #16 - Data privacy Q&A w/ Constantin Pavléas - part 1

    Published: 8/4/2021
12. #15 - The importance of treating consumers as individuals

    Published: 7/13/2021
13. #14 - The impact of your CRM strategy on Deliverability w/ Lauren MEYER

    Published: 6/29/2021
14. #13 - How will the iOS15 privacy update impact email marketing?

    Published: 6/22/2021
15. #12 - What does the CRM landscape look like?

    Published: 6/15/2021
16. #11 - CRM Automation Bloopers

    Published: 6/8/2021
17. #10 - Putting the R back in CRM. w/ Melissa Berger from Digitas

    Published: 6/1/2021
18. #9 - Travel customer marketing in the Covid era and beyond with Annemarie Van Hecke from TUI

    Published: 5/18/2021
19. #8 - Enterprise, independent, headless, oh my! What will the future of CDPs look like? w/ Greg Blond

    Published: 5/11/2021
20. #7 - How Costa Cruises has adapted to the new world of travel - Stefano Pinzani, Consumer Marketing Director, Northern Europe

    Published: 5/4/2021