The Survival to Thrival Podcast

A podcast by survivaltothrival

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21 Episodes

  1. How we unlocked growth and became a unicorn: The youngest CEO of a unicorn, April Koh, explains her strategy for finding Go to Market Fit

    Published: 7/18/2022
  2. Best strategies to implement product-led growth

    Published: 5/12/2022
  3. Why should you be a first customer?

    Published: 10/7/2021
  4. How do you win your first customers?

    Published: 9/8/2021
  5. How Kyum Kim, co-founder of Blind, successfully took the Korean app to the US market

    Published: 6/28/2021
  6. Implementing GTM Fit in the real world

    Published: 6/2/2021
  7. Introducing Unlock: A New Resource for Finding GTM Fit and Unlocking Growth

    Published: 5/12/2021
  8. GTM Strategy for Europe Vs America: What are the differences?

    Published: 3/17/2021
  9. Becoming a Modern CRO: The next evolution from SVP Sales

    Published: 1/6/2021
  10. 1st Time CEO Gamechanger: Think in Swimlanes

    Published: 12/16/2020
  11. CEO Unlearning: The Struggles and Challenges

    Published: 12/2/2020
  12. How the Sales Leader of Arista and Rubrik Un-learned from $1M to $2B of revenue

    Published: 11/20/2020
  13. How do you not get fired as a startup founder? Change or be Changed

    Published: 10/14/2020
  14. Demystifying sales comp for early Go To Market teams

    Published: 9/24/2020
  15. Go-To-Market Metrics: What's important and what they tell you

    Published: 9/9/2020
  16. Identifying Urgent Pain and Finding your Wow

    Published: 8/27/2020
  17. Getting Your Company Behind the GTM Playbook

    Published: 8/12/2020
  18. Building and Leading Fully Remote Teams

    Published: 7/29/2020
  19. Step by Step Guide to Building your Go To Market Playbook and unlocking growth

    Published: 7/15/2020
  20. Re-finding GTM Fit in an economic downturn

    Published: 7/1/2020

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The missing link to unlock growth for B2B companies is Go-to-Market Fit. In each episode, the authors of the Survival to Thrival book series - Tae Hea Nahm and Bob Tinker - discuss with journalist-turned-PR Helen Croydon, the key concepts underpinning their books. If you are an entrepreneur anywhere on the enterprise startup journey, the Survival to Thrival Podcast is for you. In the beginning, it is simply about Survival-- how not to die? With luck and hard work, it becomes about Thrival-- how do we win?