75 Episodes

  1. 74. The 3 Things Operators Do That Destroy Their Marketing Results

    Published: 1/6/2025
  2. 73. How To Write Ads For Higher Income Guests

    Published: 12/9/2024
  3. 72. A Really Weird Offer That Guarantees Re-Bookings

    Published: 9/5/2024
  4. 71. Top 10 Marketing Books For Tourism Operators

    Published: 8/31/2024
  5. 70. The ‘Holy Crap’ offer

    Published: 1/9/2024
  6. 69. Never discount - Use the cheesecake strategy instead

    Published: 1/7/2024
  7. 68. Pricing for profit in tourism

    Published: 1/5/2024
  8. 67. 10 Big marketing mistakes that drag a team down

    Published: 12/5/2023
  9. 66. 3 Years Gone - Why I left and why I’m back now

    Published: 11/29/2023
  10. 65. How to make the complex simple in your marketing

    Published: 3/7/2021
  11. 64. TripSchool Series (3 of 3): Learning from other tourism operators mistakes

    Published: 2/13/2021
  12. 63. TripSchool Series (2 of 3): Failures - Top Marketing Mistakes We Tourism Operators Make

    Published: 2/3/2021
  13. 62. TripSchool Series (1 of 3): Q&A with the Co-Founder of TripSchool, Mitch Bach

    Published: 1/27/2021
  14. 61. Building a Storybrand - Clarifying your message so guests will listen

    Published: 11/11/2020
  15. 60. A new model for tour companies that is working during the pandemic

    Published: 10/19/2020
  16. 59. The future of tourism marketing in 2021 - 3 major trends to help your business grow

    Published: 10/6/2020
  17. 58. These 3 questions will turn you into a leader

    Published: 9/28/2020
  18. 57. 6 Step Copywriting Formula I used to get a 60x ROI on a FB tourism ad

    Published: 9/15/2020
  19. 56. This 90 Yr old formula works for writing headlines that convert to bookings

    Published: 9/8/2020
  20. 55. A Silicon Valley marketer’s unique approach to starting a tour company, and his gift to you.

    Published: 8/25/2020

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This show is for those who run a tourism based business and are looking for new ways to market that bring in consistent bookings but still maintain a healthy profit margin for their operation. Inside each episode, learn from Erik Hatterscheidt, a former resort marketing manager and now owner of a global 7 figure tour business as he shares his biggest “A-ha moments” and marketing secrets with full transparency. From marketing flops, to mindset, to big booking wins, Erik pulls you into his world and shares his personal journey to filling bookings using clever marketing ideas.