Tourism Marketing Mastery
A podcast by Erik Hatterscheidt
75 Episodes
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74. The 3 Things Operators Do That Destroy Their Marketing Results
Published: 1/6/2025 -
73. How To Write Ads For Higher Income Guests
Published: 12/9/2024 -
72. A Really Weird Offer That Guarantees Re-Bookings
Published: 9/5/2024 -
71. Top 10 Marketing Books For Tourism Operators
Published: 8/31/2024 -
70. The ‘Holy Crap’ offer
Published: 1/9/2024 -
69. Never discount - Use the cheesecake strategy instead
Published: 1/7/2024 -
68. Pricing for profit in tourism
Published: 1/5/2024 -
67. 10 Big marketing mistakes that drag a team down
Published: 12/5/2023 -
66. 3 Years Gone - Why I left and why I’m back now
Published: 11/29/2023 -
65. How to make the complex simple in your marketing
Published: 3/7/2021 -
64. TripSchool Series (3 of 3): Learning from other tourism operators mistakes
Published: 2/13/2021 -
63. TripSchool Series (2 of 3): Failures - Top Marketing Mistakes We Tourism Operators Make
Published: 2/3/2021 -
62. TripSchool Series (1 of 3): Q&A with the Co-Founder of TripSchool, Mitch Bach
Published: 1/27/2021 -
61. Building a Storybrand - Clarifying your message so guests will listen
Published: 11/11/2020 -
60. A new model for tour companies that is working during the pandemic
Published: 10/19/2020 -
59. The future of tourism marketing in 2021 - 3 major trends to help your business grow
Published: 10/6/2020 -
58. These 3 questions will turn you into a leader
Published: 9/28/2020 -
57. 6 Step Copywriting Formula I used to get a 60x ROI on a FB tourism ad
Published: 9/15/2020 -
56. This 90 Yr old formula works for writing headlines that convert to bookings
Published: 9/8/2020 -
55. A Silicon Valley marketer’s unique approach to starting a tour company, and his gift to you.
Published: 8/25/2020
This show is for those who run a tourism based business and are looking for new ways to market that bring in consistent bookings but still maintain a healthy profit margin for their operation. Inside each episode, learn from Erik Hatterscheidt, a former resort marketing manager and now owner of a global 7 figure tour business as he shares his biggest “A-ha moments” and marketing secrets with full transparency. From marketing flops, to mindset, to big booking wins, Erik pulls you into his world and shares his personal journey to filling bookings using clever marketing ideas.