Pricing Creativity

2Bobs—with David C. Baker and Blair Enns - A podcast by David C. Baker and Blair Enns - Wednesdays

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Blair talks about his new book, "Pricing Creativity: A Guide to Profit Beyond the Billable Hour," and the process it took to write it. David gets him to share three of the main rules laid out in the book that firms should apply in order to see significant increases in profit.