2Bobs—with David C. Baker and Blair Enns

210 Episodes

1. Who Should Set Prices?

   Published: 2/26/2025
2. 10 Reasons a Buyer Might Want Your Firm

   Published: 2/12/2025
3. To Standardize or Customize

   Published: 1/29/2025
4. Don't Bother Eating Your Veggies

   Published: 1/15/2025
5. Adapting Hiring Strategies Over Time

   Published: 1/1/2025
6. The Barbell of Pricing Risk

   Published: 12/18/2024
7. Selling Your Professional Services Firm

   Published: 12/4/2024
8. Questions, Not Answers

   Published: 11/20/2024
9. Assume an Advantaged Player

   Published: 11/6/2024
10. The Four Conversations: A New Model for Selling Expertise

    Published: 10/23/2024
11. 200th Episode Special

    Published: 10/9/2024
12. How Account Managers Deliver Strategy

    Published: 9/25/2024
13. How to Avoid Commodifying Your Offering

    Published: 9/11/2024
14. Are Email Newsletter Even Viable Anymore?

    Published: 8/28/2024
15. How to Make Horizontal Positioning Work

    Published: 8/14/2024
16. Are You Fishing in the Right Pond?

    Published: 7/31/2024
17. Leading in a Chaotic World

    Published: 7/17/2024
18. Creating a Premium Pricing Culture

    Published: 7/3/2024
19. Building a Scalable Sales Strategy

    Published: 6/19/2024
20. Have We Hit Peak Strategy?

    Published: 6/5/2024