2Bobs—with David C. Baker and Blair Enns

205 Episodes

1. The Barbell of Pricing Risk

   Published: 12/18/2024
2. Selling Your Professional Services Firm

   Published: 12/4/2024
3. Questions, Not Answers

   Published: 11/20/2024
4. Assume an Advantaged Player

   Published: 11/6/2024
5. The Four Conversations: A New Model for Selling Expertise

   Published: 10/23/2024
6. 200th Episode Special

   Published: 10/9/2024
7. How Account Managers Deliver Strategy

   Published: 9/25/2024
8. How to Avoid Commodifying Your Offering

   Published: 9/11/2024
9. Are Email Newsletter Even Viable Anymore?

   Published: 8/28/2024
10. How to Make Horizontal Positioning Work

    Published: 8/14/2024
11. Are You Fishing in the Right Pond?

    Published: 7/31/2024
12. Leading in a Chaotic World

    Published: 7/17/2024
13. Creating a Premium Pricing Culture

    Published: 7/3/2024
14. Building a Scalable Sales Strategy

    Published: 6/19/2024
15. Have We Hit Peak Strategy?

    Published: 6/5/2024
16. What Tech Bros Get Right...and Wrong

    Published: 5/22/2024
17. Turning Your Delivery Team Into a Sales Team

    Published: 5/8/2024
18. Advising Clients Ethically

    Published: 4/24/2024
19. Just Stop Talking

    Published: 4/10/2024
20. Working With a Maverick

    Published: 3/27/2024