2Bobs—with David C. Baker and Blair Enns

202 Episodes

1. Assume an Advantaged Player

   Published: 11/6/2024
2. The Four Conversations: A New Model for Selling Expertise

   Published: 10/23/2024
3. 200th Episode Special

   Published: 10/9/2024
4. How Account Managers Deliver Strategy

   Published: 9/25/2024
5. How to Avoid Commodifying Your Offering

   Published: 9/11/2024
6. Are Email Newsletter Even Viable Anymore?

   Published: 8/28/2024
7. How to Make Horizontal Positioning Work

   Published: 8/14/2024
8. Are You Fishing in the Right Pond?

   Published: 7/31/2024
9. Leading in a Chaotic World

   Published: 7/17/2024
10. Creating a Premium Pricing Culture

    Published: 7/3/2024
11. Building a Scalable Sales Strategy

    Published: 6/19/2024
12. Have We Hit Peak Strategy?

    Published: 6/5/2024
13. What Tech Bros Get Right...and Wrong

    Published: 5/22/2024
14. Turning Your Delivery Team Into a Sales Team

    Published: 5/8/2024
15. Advising Clients Ethically

    Published: 4/24/2024
16. Just Stop Talking

    Published: 4/10/2024
17. Working With a Maverick

    Published: 3/27/2024
18. The Dichotomy of the Expert Salesperson

    Published: 3/13/2024
19. Maximizing Pro Bono Opportunities

    Published: 2/28/2024
20. Attending the Way

    Published: 2/14/2024