#345 - Are You Using Radical Relevance to Win More Clients?

Conversation with Bill Cates, a client acquisition expert, a Hall of Fame speaker, a CSP, an entrepreneur, the founder of The Cates Academy for Relationship Marketing, and the author of three bestsellers on referrals as well as the author of “Radical Relevance:  Sharpen Your Marketing Message, Cut Through the Noise, Win More Ideal Clients.” Episode on Website